Beatriz Lopes | 18.10.2024

Top 5 B2C Marketing Trends: Updated List 🚀

Staying ahead in B2C marketing requires being in tune with the latest trends shaping consumer behavior. Marketers are focused on adopting new tactics to capture audience attention and drive sales. From short-form video to social selling, these trends are shaping how brands engage and connect with their audiences.

Beatriz Lopes | 18.10.2024

Staying ahead in B2C marketing requires being in tune with the latest trends shaping consumer behavior. Marketers are focused on adopting new tactics to capture audience attention and drive sales. From short-form video to social selling, these trends are shaping how brands engage and connect with their audiences.

food for thought

So, what’s driving success for B2C marketers right now,
and where are they planning to invest next?

food for thought

So, what’s driving success for B2C marketers right now, and where are they planning
to invest next?

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Let’s look into the top 5 B2C marketing trends:

Based on HubSpot’s State of Marketing Report, in which they surveyed 1,460 global marketers.*% of B2C marketers who plan to invest in the trend in 2024).

1. Short-form video content is a top priority.

Short-form video remains a top performer in B2C marketing. Platforms like TikTok, Instagram Reels, and YouTube Shorts allow brands to quickly engage audiences with compelling, bite-sized content. With 34% of B2C marketers planning to invest in this #1 trend, it’s a great way to highlight key product features and showcase brand personality before users scroll away. Through storytelling and humor, brands can build personal connections and lasting loyalty. Think behind-the-scenes clips, product demos, and user-generated videos to keep audiences hooked.

1. Short-form video content is a top priority.

Short-form video remains a top performer in B2C marketing. Platforms like TikTok, Instagram Reels, and YouTube Shorts allow brands to quickly engage audiences with compelling, bite-sized content. With 34% of B2C marketers planning to invest in this #1 trend, it’s a great way to highlight key product features and showcase brand personality before users scroll away. Through storytelling and humor, brands can build personal connections and lasting loyalty. Think behind-the-scenes clips, product demos, and user-generated videos to keep audiences hooked.

Consumer preference

72% of consumers prefer to learn about a product
through short videos.

72%
Performance

86% of marketers say video increased
website traffic and sales.

86%

Consumer preference

72% of consumers prefer to learn
about a product through short videos.

72%
Performance

86% of marketers say video increased
website traffic and sales.

86%

2. B2C marketers lean into mobile-friendly design.

With mobile browsing taking over, brands are making mobile optimization a priority. A mobile-friendly design turns e-commerce sites into a magnet for on-the-go shoppers, providing a seamless experience on any device. Not only does a responsive and easy-to-navigate site set brands apart, but search engines also favor mobile-friendly websites, boosting SEO rankings. The outcome? Increased traffic, conversions, and revenue.

2. B2C marketers lean into mobile-friendly design.

With mobile browsing taking over, brands are making mobile optimization a priority. A mobile-friendly design turns e-commerce sites into a magnet for on-the-go shoppers, providing a seamless experience on any device. Not only does a responsive and easy-to-navigate site set brands apart, but search engines also favor mobile-friendly websites, boosting SEO rankings. The outcome? Increased traffic, conversions, and revenue.

Websties

80% of websites are mobile-friendly.

80%
Users

92% of internet users access the internet using mobile devices.

92%
Likelihood of purchase

67% of users are more likely to buy from mobile-optimized sites.

67%

Websties

80% of websites are mobile-friendly.

80%
Users

92% of internet users access
the internet using mobile devices.

92%
Likelihood of purchase

67% of users are more likely to buy
from mobile-optimized sites.

67%

3. Embracing content that reflects brand values.

More brands are shifting towards content that showcases their values, particularly around social responsibility. Value-driven content helps:

3. Embracing content that reflects brand values.

More brands are shifting towards content that showcases their values, particularly around social responsibility. Value-driven content helps:

Build Stronger Connections

Committing to causes like social responsibility helps brands form deeper connections with their audience, fostering trust and lasting loyalty.
Stand Out in the Market

Value-driven content differentiates brands in a crowded space, attracting like-minded audiences aligned with their mission and purpose.
Long-Term Reputation

Value-based content generates positive word-of-mouth and increases customer loyalty.

Build Stronger Connections

Committing to causes like social responsibility helps brands form deeper connections with their audience, fostering trust and lasting loyalty.
Stand Out in the Market

Value-driven content differentiates brands in a crowded space, attracting like-minded audiences aligned with their mission and purpose.
Long-Term Reputation

Value-based content generates positive word-of-mouth and increases customer loyalty.

80% of consumers say content authenticity is the most influential factor in following a brand.

4. Influencer marketing takes the lead.

Influencer marketing is on the rise, with 49% of B2C marketers planning to boost investments by 2025. By partnering with influencers, brands can tap into vast audiences and influence purchasing decisions authentically. Whether it’s impulse buys or deeper brand loyalty, influencers hold the power to connect with consumers in ways traditional ads can’t. From micro-influencers to major creators, these partnerships drive brand awareness, credibility, and sales.

4. Influencer marketing takes the lead.

Influencer marketing is on the rise, with 49% of B2C marketers planning to boost investments by 2025. By partnering with influencers, brands can tap into vast audiences and influence purchasing decisions authentically. Whether it’s impulse buys or deeper brand loyalty, influencers hold the power to connect with consumers in ways traditional ads can’t. From micro-influencers to major creators, these partnerships drive brand awareness, credibility, and sales.

Market size

Influencer marketing is expected to hit
$24 billion by the end of 2024.

$24
Business model

Over half of the brands collaborating
with influencers run e-commerce stores.

>50%

Market size

Influencer marketing is expected to
hit $24 billion by the end of 2024.

$24
Business model

Over half of the brands collaborating
with influencers run e-commerce stores.

>50%

5. B2C Marketers will bet big on social selling.

Social media is transforming into a shopping destination, with 30% of B2C marketers predicting social selling as the top trend of the year. Gen Z, Millennials, and Gen X are using platforms like Instagram and Facebook to discover and buy products, with 27% of Millennials and 22% of Gen Z making purchases directly through social apps. Brands are focusing on platforms with high engagement to meet audiences where they spend most of their time.

5. B2C Marketers will bet big on social selling.

Social media is transforming into a shopping destination, with 30% of B2C marketers predicting social selling as the top trend of the year. Gen Z, Millennials, and Gen X are using platforms like Instagram and Facebook to discover and buy products, with 27% of Millennials and 22% of Gen Z making purchases directly through social apps. Brands are focusing on platforms with high engagement to meet audiences where they spend most of their time.

Market size

The social media advertising market is projected
to reach $220 billion.

$220
Performance

61% of brands that engage in social
selling report revenue growth.

61%

Market size

The social media advertising market is
projected to reach $220 billion.

$220
Performance

61% of brands that engage in social
selling report revenue growth.

61%

Key Takeaways

Short-Form Videos Stop The Scroll

Quick, engaging content keeps audiences hooked.

Mobile Matters

A seamless mobile experience boosts conversions and search rankings.

Value-Driven Content

Authentic content sets brands apart and resonates with audiences.

Short-Form Videos Stop The Scroll

Quick, engaging content keeps audiences hooked.

Mobile Matters

A seamless mobile experience boosts conversions and search rankings.

Value-Driven Content

Authentic content sets brands apart and resonates with audiences.

Influencers Bring Credibility

Creating authentic brand connections that influence buying behavior.

Social Selling

Meets consumers where they shop, driving instant and direct purchases.

Influencers Bring Credibility

Creating authentic brand connections that influence buying behavior.

Social Selling

Meets consumers where they shop, driving instant and direct purchases.

The B2C marketing landscape is evolving rapidly, and staying ahead of these trends can position brands for growth. By adapting early, brands can create more meaningful connections, stand out, and drive real impact with their audience.

Want to explore how these trends can work for your business?

Let’s chat – we're here to craft tailored strategies that resonate with your audience and optimize your conversion funnel. 🚀

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Want to explore how these trends can work for your business?

Let’s chat – we're here to craft tailored strategies that resonate with your audience and optimize your conversion funnel. 🚀

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Share with us your success stories and get that insider scoop on exactly how we've helped our affiliates leverage these tips.

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