Beatriz Lopes | 26.03.2025

Email Automation in 2025: The AI-Powered Shortcut to More Sales Most Companies Are Still Missing Out On

Email automation transforms how brands communicate, sending timely and targeted messages without manual effort. Instead of one-off emails, smart businesses use pre-built automated workflows to nurture leads, drive sales, and save valuable time. But when everyone and their mom is doing email, how to stand out?

Beatriz Lopes | 26.03.2025

Email automation transforms how brands communicate, sending timely and targeted messages without manual effort. Instead of one-off emails, smart businesses use pre-built automated workflows to nurture leads, drive sales, and save valuable time. But when everyone and their mom is doing email, how to stand out?

High ROI

Automated emails done right drive 37% of sales from just 2% of sends. One in three people who click a link from such an email ends up buying. That’s a huge missed opportunity for brands not using automation—letting easy sales slip away and leaving serious money on the table.
Email marketing automation

In this blog, we’ll break down what email automation is, why it’s a must-have for businesses, top email automation tools, and how to set up automated email campaigns that deliver unbeatable ROI.

High ROI

Automated emails done right drive 37% of sales from just 2% of sends. One in three people who click a link from such an email ends up buying. That’s a huge missed opportunity for brands not using automation—letting easy sales slip away and leaving serious money on the table.
Smart email marketing

In this blog, we’ll break down what email automation is, why it’s a must-have for businesses, top email automation tools, and how to set up automated email campaigns that deliver unbeatable ROI.

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What is email automation?

Email automation takes the guesswork out of customer communication. It ensures the relevant emails reach the right people at the right time—without manual effort. Key components of email automation include:

What is email automation?

Email automation takes the guesswork out of customer communication. It ensures the relevant emails reach the right people at the right time—without manual effort. Key components of email automation include:

Triggers

Automated actions kick off when specific events happen, like a customer signing up, making a purchase, or abandoning a cart.
Workflows

Pre-built email sequences guide customers through specific journeys, such as onboarding or post-purchase follow-ups.
Personalization

Using customer data to create tailored email content that matches individual interests and behaviors.

Triggers

Automated actions kick off when specific events happen, like a customer signing up, making a purchase, or abandoning a cart.
Workflows

Pre-built email sequences guide customers through specific journeys, such as onboarding or post-purchase follow-ups.
Personalization

Using customer data to create tailored email content that matches individual interests and behaviors.

The graphic below shows a welcome email automation workflow. It starts with a welcome email and waits three days to check if the email was opened. If opened, the lead enters an email sequence. If not, the automation offers a 30% discount and a follow-up SMS—a gentle nudge that often turns indecision into a sale.

Image: Marketune Automations

Common types of email automation

Email automations can keep customers engaged throughout the whole sales cycle. Here are the most effective types of automated email campaigns:

Common types of email automation

Email automations can keep customers engaged throughout the whole sales cycle. Here are the most effective types of automated email campaigns:

Order confirmation emails

Sent right after a purchase to confirm order details and reassure customers their order is on its way.

Shipping confirmation emails

Provide tracking information so customers can monitor their orders without hassle.

Birthday greeting emails

Add a personal touch with a birthday message or special discount.

Abandoned cart notifications

Nudge customers to complete their purchase when they leave items in their cart.

Order confirmation emails

Sent right after a purchase to confirm order details and reassure customers their order is on its way.

Shipping confirmation emails

Provide tracking information so customers can monitor their orders without hassle.

Birthday greeting emails

Add a personal touch with a birthday message or special discount.

Abandoned cart notifications

Nudge customers to complete their purchase when they leave items in their cart.

Welcome emails for new subscribers

Make a strong first impression by introducing the brand and showcasing key products or services.

Cross-sell and upsell emails

Suggest relevant or higher-value products based on recent purchases or browsing behavior.

Re-engagement emails

Win back inactive subscribers with tailored offers or personalized content.

Milestone celebration emails

Celebrate customer anniversaries or loyalty milestones with congratulatory messages or exclusive offers.

Welcome emails for new subscribers

Make a strong first impression by introducing the brand and showcasing key products or services.

Cross-sell and upsell emails

Suggest relevant or higher-value products based on recent purchases or browsing behavior.

Re-engagement emails

Win back inactive subscribers with tailored offers or personalized content.

Milestone celebration emails

Celebrate customer anniversaries or loyalty milestones with congratulatory messages or exclusive offers.

Education drip sequences

Share valuable insights or product features through a series of automated emails over time.

Feedback request emails

Collect customer reviews or feedback to improve services and build trust.

Education drip sequences

Share valuable insights or product features through a series of automated emails over time.

Feedback request emails

Collect customer reviews or feedback to improve services and build trust.

Automated emails, bulk sends, and drip campaigns: What's the difference?

Not all email strategies work the same way. Here's a quick breakdown:

Automated emails, bulk sends, and drip campaigns: What's the difference?

Not all email strategies work the same way. Here's a quick breakdown:

Automated emails: Sends personalized emails based on specific actions or triggers—like signing up for a newsletter or abandoning a shopping cart.
Bulk sends: Delivers the same email to a large group all at once, ideal for broad announcements or promotions to all subscribers.
Drip campaign: Shares a series of pre-written emails over time, often used to nurture leads or onboard new users.

The key difference? Timing and targeting:

Automation: Triggered by user actions.
Bulk sends: Blast to everyone simultaneously.
Drip campaign: Scheduled over time for consistent engagement.

Automated emails: Sends personalized emails based on specific actions or triggers—like signing up for a newsletter or abandoning a shopping cart.
Bulk sends: Delivers the same email to a large group all at once, ideal for broad announcements or promotions to all subscribers.
Drip campaign: Shares a series of pre-written emails over time, often used to nurture leads or onboard new users.

The key difference? Timing and targeting:

Automation: Triggered by user actions.
Bulk sends: Blast to everyone simultaneously.
Drip campaign: Scheduled over time for consistent engagement.

Email marketing automation tools

The right email marketing automation tool can transform campaigns by streamlining processes, boosting customer engagement, and driving sales—without manual effort.

These tools automate email sends, segment audiences, and deliver personalized messages based on real customer actions. Selecting the ideal platform depends on factors like budget, team expertise, business needs, and integration capabilitie s. Key attributes to consider include:

Email marketing automation tools

The right email marketing automation tool can transform campaigns by streamlining processes, boosting customer engagement, and driving sales—without manual effort.

These tools automate email sends, segment audiences, and deliver personalized messages based on real customer actions. Selecting the ideal platform depends on factors like budget, team expertise, business needs, and integration capabilitie s. Key attributes to consider include:

Integration

Integrating email automation with CRM systems and other software is seamless.
Analytics

Robust reporting to track performance and optimize campaigns.
Support

Dependable customer service to address issues efficiently.

Integration

Integrating email automation with CRM systems and other software is seamless.
Analytics

Robust reporting to track performance and optimize campaigns.
Support

Dependable customer service to address issues efficiently.

This guide provides insights into the best email marketing automation software available. Below is a comparison of some top tools in the market:

Marketune: The 2025 marketing automation underdog

Built on ActiveCampaign’s powerful engine, Marketune is set to redefine email and marketing automation in 2025. It delivers a next-generation tool that puts marketing funnels on autopilot—offering more value at every tier with lower scaling costs than competitors like Mailchimp, Klaviyo, and HubSpot.

The problem: With 100 billion emails sent daily, standing out in a crowded inbox is more challenging than ever. Many brands struggle with low open rates, emails landing in spam, and ineffective automation tools that don’t drive real results. Traditional email marketing solutions fall short, leaving businesses with high costs, limited features, and missed opportunities.

The solution: Marketune is an all-in-one marketing solution that transforms manual tasks into automated workflows. It offers 950+ pre-built automations, advanced AI-driven features, and deep segmentation capabilities that help businesses:

Marketune: The 2025 marketing automation underdog

Built on ActiveCampaign’s powerful engine, Marketune is set to redefine email and marketing automation in 2025. It delivers a next-generation tool that puts marketing funnels on autopilot—offering more value at every tier with lower scaling costs than competitors like Mailchimp, Klaviyo, and HubSpot.

The problem: With 100 billion emails sent daily, standing out in a crowded inbox is more challenging than ever. Many brands struggle with low open rates, emails landing in spam, and ineffective automation tools that don’t drive real results. Traditional email marketing solutions fall short, leaving businesses with high costs, limited features, and missed opportunities.

The solution: Marketune is an all-in-one marketing solution that transforms manual tasks into automated workflows. It offers 950+ pre-built automations, advanced AI-driven features, and deep segmentation capabilities that help businesses:

Automate and personalize email campaigns with 94.2% deliverability, ranked #1 by EmailToolTester.
Engage leads at every stage of the customer journey, using smart triggers, personalization tags and multi-step workflows.
Scale marketing efforts across email, SMS, and CRM, optimizing every customer touchpoint.

Automate and personalize email campaigns with 94.2% deliverability, ranked #1 by EmailToolTester.
Engage leads at every stage of the customer journey, using smart triggers, personalization tags and multi-step workflows.
Scale marketing efforts across email, SMS, and CRM, optimizing every customer touchpoint.

Why Marketune stands out

Unlike traditional tools, Marketune delivers where others fail—turning email automation into a profit-generating machine. With the ability to automate complex workflows, businesses can increase conversions, save up to 70% of their time, and achieve 30-40X ROI.

Why Marketune stands out

Unlike traditional tools, Marketune delivers where others fail—turning email automation into a profit-generating machine. With the ability to automate complex workflows, businesses can increase conversions, save up to 70% of their time, and achieve 30-40X ROI.

Powerful automations

Automate post-purchase follow-ups, abandoned cart reminders, and promotional emails using dynamic content, conditional logic and predictive insights.
Integrated sales CRM

Unify sales and marketing with features that prioritize leads, automate tasks, and boost sales performance.
Affiliate marketing integration

Tap into Prismique’s global affiliate network to drive high-quality leads and maximize ad spend.
Customer support

A dedicated team that ensures no long waits. 24/7 account support, 1:1 onboarding, demo calls, free migration (starting from 5,000 contacts).

Powerful automations

Automate post-purchase follow-ups, abandoned cart reminders, and promotional emails using dynamic content, conditional logic and predictive insights.
Integrated sales CRM

Unify sales and marketing with features that prioritize leads, automate tasks, and boost sales performance.
Affiliate marketing integration

Tap into Prismique’s global affiliate network to drive high-quality leads and maximize ad spend.
Customer support

A dedicated team that ensures no long waits. 24/7 account support, 1:1 onboarding, demo calls, free migration (starting from 5,000 contacts).

With Marketune, automations take over email marketing campaigns with no extra hands needed. Every message is perfectly timed, every campaign is optimized, and every customer feels valued. It’s not just about sending emails—it’s about building meaningful customer journeys and helping businesses scale faster with campaigns that actually convert. Marketune offers a 14-day free trial without a credit card or any type of commitment.

Effective email automation: Step-by-step guide

Email automation can scale marketing efforts—but only when done right. Here's a quick, practical guide to setting up effective email automation:

Effective email automation: Step-by-step guide

Email automation can scale marketing efforts—but only when done right. Here's a quick, practical guide to setting up effective email automation:

1. Choose the right email marketing tool

Selecting the right tool is the foundation of effective automation. The choice should match business size, budget, technical skills, and marketing goals. Key features to look for include automation capabilities, audience segmentation, analytics, and integration with existing software.

As a tool built for all business sizes, Marketune offers a 14-day free trial with full access to all standard features. It's an ideal choice for e-commerce, education, creators, and anyone looking to create high-converting email campaigns or just starting out with automation.

1. Choose the right email marketing tool

Selecting the right tool is the foundation of effective automation. The choice should match business size, budget, technical skills, and marketing goals. Key features to look for include automation capabilities, audience segmentation, analytics, and integration with existing software.

As a tool built for all business sizes, Marketune offers a 14-day free trial with full access to all standard features. It's an ideal choice for e-commerce, education, creators, and anyone looking to create high-converting email campaigns or just starting out with automation.

2. Set up an IP pool (if needed)

IP pools help maintain high email deliverability by spreading email traffic across multiple IP addresses. While some platforms require manual setup, tools like Marketune handle shared IP pools automatically and offer dedicated IPs for high-volume senders (100,000+ contacts), ensuring strong sender reputations without extra effort.

2. Set up an IP pool (if needed)

IP pools help maintain high email deliverability by spreading email traffic across multiple IP addresses. While some platforms require manual setup, tools like Marketune handle shared IP pools automatically and offer dedicated IPs for high-volume senders (100,000+ contacts), ensuring strong sender reputations without extra effort.

3. Build and segment your email list

A list of subscribers is essential for automation. It can be built organically through sign-up forms. These lists should then be segmented for sending targeted, relevant emails. Key segmentation strategies include:

3. Build and segment your email list

A list of subscribers is essential for automation. It can be built organically through sign-up forms. These lists should then be segmented for sending targeted, relevant emails. Key segmentation strategies include:

Behavioral segmentation

Based on actions like purchases, browsing history, and email engagement.
Demographic segmentation

Categorizes by age, gender, location, income, and more.
Psychographic segmentation

Focuses on interests, values, attitudes, and lifestyles.
Occasion-based segmentation

Targets subscribers who shop during specific holidays or events.

Behavioral segmentation

Based on actions like purchases, browsing history, and email engagement.
Demographic segmentation

Categorizes by age, gender, location, income, and more.
Psychographic segmentation

Focuses on interests, values, attitudes, and lifestyles.
Occasion-based segmentation

Targets subscribers who shop during specific holidays or events.

4. Design an email workflow

A workflow is a series of emails triggered by specific actions or conditions. It should align with the customer journey, from welcome messages to post-purchase follow-ups. Each email should build on the last, with thoughtful timing between messages, branch points where subscribers can follow different paths, and exit conditions that automatically remove them from the sequence. The workflow should come across as natural and personalized—not like a pre-programmed automation.

4. Design an email workflow

A workflow is a series of emails triggered by specific actions or conditions. It should align with the customer journey, from welcome messages to post-purchase follow-ups. Each email should build on the last, with thoughtful timing between messages, branch points where subscribers can follow different paths, and exit conditions that automatically remove them from the sequence. The workflow should come across as natural and personalized—not like a pre-programmed automation.

5. Set up automation triggers

Triggers are the specific events or conditions that initiate an automated sequence. They can include subscriber actions like filling out a form, making a purchase, leaving a product review, or reaching a subscription renewal date. Adding filters to triggers (like "Completed purchase" or "Visited specific URL") and layering conditions helps deliver highly relevant and timely emails.

5. Set up automation triggers

Triggers are the specific events or conditions that initiate an automated sequence. They can include subscriber actions like filling out a form, making a purchase, leaving a product review, or reaching a subscription renewal date. Adding filters to triggers (like "Completed purchase" or "Visited specific URL") and layering conditions helps deliver highly relevant and timely emails.

6. Create consistent email templates

Templates save time and maintain brand consistency. Effective templates include:

6. Create consistent email templates

Templates save time and maintain brand consistency. Effective templates include:

Compelling subject lines

To boost open rates.
Clear, crisp copy

Short, scannable text that hits the key message.
Brand consistency

On-brand emails using logos, colors, and typography.
Visual appeal

Adding images or graphics to break up text.

Compelling subject lines

To boost open rates.
Clear, crisp copy

Short, scannable text that hits the key message.
Brand consistency

On-brand emails using logos, colors, and typography.
Visual appeal

Adding images or graphics to break up text.

Responsive design

Ensuring emails display well on all devices.
Dynamic personalization

Using customer data for tailored content.
Strong CTAs

Clear and enticing buttons or links that encourage clicks.

Responsive design

Ensuring emails display well on all devices.
Dynamic personalization

Using customer data for tailored content.
Strong CTAs

Clear and enticing buttons or links that encourage clicks.

7. Define appropriate flow actions

Flow actions are the tasks carried out automatically once a trigger is activated. These can include sending emails, setting specific time delays, or assigning subscribers to different segments. For example, when a "Purchase Completed" trigger is activated, the automation might send a "Thank You" email, followed by a cross-sell recommendation a few days later. Thoughtfully designed actions help automation respond intelligently to customer engagement—or when there's no response at all.

7. Define appropriate flow actions

Flow actions are the tasks carried out automatically once a trigger is activated. These can include sending emails, setting specific time delays, or assigning subscribers to different segments. For example, when a "Purchase Completed" trigger is activated, the automation might send a "Thank You" email, followed by a cross-sell recommendation a few days later. Thoughtfully designed actions help automation respond intelligently to customer engagement—or when there's no response at all.

8. Add alternative message channels

Incorporating alternative channels like SMS or push notifications can expand an automation’s reach. These channels reinforce important messages or act as backup communication when emails don’t get through. They not only boost engagement but also build a more seamless omnichannel experience.

8. Add alternative message channels

Incorporating alternative channels like SMS or push notifications can expand an automation’s reach. These channels reinforce important messages or act as backup communication when emails don’t get through. They not only boost engagement but also build a more seamless omnichannel experience.

9. Monitor and optimize

For long-term success, regularly monitor email automation performance and adjust workflows based on data insights. Advanced reporting features from platforms like Marketune can track key metrics such as open rates, click-through rates, conversions, and revenue generated from automated campaigns. Effective strategies include:

Omnichannel workflows: Combine email, SMS, and web push notifications in a single, cohesive workflow.
Pre-built workflows: Use ready-made messages, subject lines, and workflow settings to save time and maintain consistency.
Automation splits: Create personalized messaging paths with tailored offers and incentives within the same workflow.
A/B split testing: Experiment with different channels, incentives, or subject lines to identify what boosts conversions.
Built-in message reports: Use real-time data to optimize workflows directly within the automation editor.

9. Monitor and optimize

For long-term success, regularly monitor email automation performance and adjust workflows based on data insights. Advanced reporting features from platforms like Marketune can track key metrics such as open rates, click-through rates, conversions, and revenue generated from automated campaigns. Effective strategies include:

Omnichannel workflows: Combine email, SMS, and web push notifications in a single, cohesive workflow.
Pre-built workflows: Use ready-made messages, subject lines, and workflow settings to save time and maintain consistency.
Automation splits: Create personalized messaging paths with tailored offers and incentives within the same workflow.
A/B split testing: Experiment with different channels, incentives, or subject lines to identify what boosts conversions.
Built-in message reports: Use real-time data to optimize workflows directly within the automation editor.

How to automate emails for smarter marketing

Here's a quick crash course on getting email automations up and running in Marketune:

How to automate emails for smarter marketing

Here's a quick crash course on getting email automations up and running in Marketune:

With the setup covered, it’s time to explore practical ways to implement email automations in any business.

Email automation ideas for different business types

Email automation helps businesses and industries of all kinds engage their audience with meaningful messages that add value and build loyalty.

Email automation ideas for different business types

Email automation helps businesses and industries of all kinds engage their audience with meaningful messages that add value and build loyalty.

Ecommerce

Automation ideas: Multi-step workflows to engage customers, personalized product recommendations and upselling, abandoned cart reminders, and post-purchase follow-ups.

Benefits: Drive repeat sales, boost customer loyalty, and deliver targeted, timely communications. Marketune goes a step further to automate and scale online stores—allowing businesses to respond to customer actions, manage leads, CRM, and campaigns all in one place.

Ecommerce

Automation ideas: Multi-step workflows to engage customers, personalized product recommendations and upselling, abandoned cart reminders, and post-purchase follow-ups.

Benefits: Drive repeat sales, boost customer loyalty, and deliver targeted, timely communications. Marketune goes a step further to automate and scale online stores—allowing businesses to respond to customer actions, manage leads, CRM, and campaigns all in one place.

Subscriptions

Automation ideas: Automating payment processes, streamlining transactional communications, and offering seamless subscription options from the storefront.

Benefits: Reduce churn, enhance customer lifetime value, and simplify subscription management. Marketune provides a suite of tools to simplify subscriptions and recurring payments.

Subscriptions

Automation ideas: Automating payment processes, streamlining transactional communications, and offering seamless subscription options from the storefront.

Benefits: Reduce churn, enhance customer lifetime value, and simplify subscription management. Marketune provides a suite of tools to simplify subscriptions and recurring payments.

Hospitality

Automation ideas: Booking confirmations, sharing travel tips before check-in, and requesting feedback after a guest’s stay.

Benefits: Improve customer satisfaction, boost reviews, and identify opportunities for service improvements.

Hospitality

Automation ideas: Booking confirmations, sharing travel tips before check-in, and requesting feedback after a guest’s stay.

Benefits: Improve customer satisfaction, boost reviews, and identify opportunities for service improvements.

Healthcare

Automation ideas: Appointment reminders, wellness tips, and follow-up care instructions.

Benefits: Keep patients informed, promote proactive health management, and reduce no-shows.

Healthcare

Automation ideas: Appointment reminders, wellness tips, and follow-up care instructions.

Benefits: Keep patients informed, promote proactive health management, and reduce no-shows.

Education

Automation ideas: Course reminders, assignment deadlines, and onboarding emails for new students.

Benefits: Support learning experiences, build a community, improve retention, and monetize expertise. With Marketune, businesses can track student journeys, identify preferred modules, and keep learners engaged with automated sequences.

Education

Automation ideas: Course reminders, assignment deadlines, and onboarding emails for new students.

Benefits: Support learning experiences, build a community, improve retention, and monetize expertise. With Marketune, businesses can track student journeys, identify preferred modules, and keep learners engaged with automated sequences.

Non-profits

Automation ideas: Donation confirmations, sharing impact updates, and reminding donors about recurring giving.

Benefits: Maintain donor engagement, boost motivation, and nurture long-term support.

Non-profits

Automation ideas: Donation confirmations, sharing impact updates, and reminding donors about recurring giving.

Benefits: Maintain donor engagement, boost motivation, and nurture long-term support.

Affiliates

Automation Ideas: Building workflows and unique campaigns for every offer. With Marketune, businesses can create high-converting landing pages and re-engage audiences with automated emails.

Benefits: Double profits with upsell strategies without increasing ad spend.

Affiliates

Automation Ideas: Building workflows and unique campaigns for every offer. With Marketune, businesses can create high-converting landing pages and re-engage audiences with automated emails.

Benefits: Double profits with upsell strategies without increasing ad spend.

Creators

Automation Ideas: Personalized email campaigns. Ideal for bloggers, influencers, and video producers.

Benefits: With Marketune, creators can monetize audiences with smart automations that turn followers into revenue.

Creators

Automation Ideas: Personalized email campaigns. Ideal for bloggers, influencers, and video producers.

Benefits: With Marketune, creators can monetize audiences with smart automations that turn followers into revenue.

Digital content

Automation ideas: Automating product updates, segmenting audiences, and running split tests to identify the best messaging strategies.

Benefits: Keep customers informed about new releases, optimize content strategies, and deliver personalized messages that resonate with each customer. With Marketune, businesses can create, test, and monetize content products with ease.

Digital content

Automation ideas: Automating product updates, segmenting audiences, and running split tests to identify the best messaging strategies.

Benefits: Keep customers informed about new releases, optimize content strategies, and deliver personalized messages that resonate with each customer. With Marketune, businesses can create, test, and monetize content products with ease.

Marketune offers smart, scalable solutions for all business types—whether it's e-commerce, content creation, education, or beyond. As an all-in-one marketing and automation platform without the complexity or high costs, Marketune streamlines growth, boosts efficiency, and manages everything from lead generation to customer engagement in one place.

Benefits of email marketing automation

Email automation transforms how businesses reach and connect with customers—delivering personalized messages at scale while driving strategic growth. Here are the key benefits of automating emails:

Benefits of email marketing automation

Email automation transforms how businesses reach and connect with customers—delivering personalized messages at scale while driving strategic growth. Here are the key benefits of automating emails:

1. Deliver timely communication

Automated emails hit inboxes at the perfect time, boosting satisfaction and engagement. Relevant updates—like purchase confirmations and shipping notifications—build trust, drive traffic, and increase conversions.

1. Deliver timely communication

Automated emails hit inboxes at the perfect time, boosting satisfaction and engagement. Relevant updates—like purchase confirmations and shipping notifications—build trust, drive traffic, and increase conversions.

2. Enhance customer experience

Automation streamlines onboarding, reminders, and exclusive rewards, nurturing long-term relationships. Automated emails achieve 40.55% open rates, significantly higher than standard campaign emails (26.64%). Always-on sequences ensure no customer interaction opportunity slips through the cracks.

2. Enhance customer experience

Automation streamlines onboarding, reminders, and exclusive rewards, nurturing long-term relationships. Automated emails achieve 40.55% open rates, significantly higher than standard campaign emails (26.64%). Always-on sequences ensure no customer interaction opportunity slips through the cracks.

3. Better targeting with segmentation

Behavioral data drives hyper-targeted, audience-specific campaigns. Automated behavior-triggered emails—like product recommendations—see a 5.7% click-through rate compared to 0.2-0.5% on social media.

3. Better targeting with segmentation

Behavioral data drives hyper-targeted, audience-specific campaigns. Automated behavior-triggered emails—like product recommendations—see a 5.7% click-through rate compared to 0.2-0.5% on social media.

4. Increase customer retention

Automated sequences such as abandoned cart reminders, welcome messages, and browse abandonment emails drive 87% of all automated orders—keeping customers engaged and coming back.

4. Increase customer retention

Automated sequences such as abandoned cart reminders, welcome messages, and browse abandonment emails drive 87% of all automated orders—keeping customers engaged and coming back.

5. Maximize performance metrics

Tapping into CRM insights delivers hyper-relevant messages with a higher ROI than other channels. Automated emails drive nearly 4x more conversions and achieve 10x higher click-through rates compared to social media.

5. Maximize performance metrics

Tapping into CRM insights delivers hyper-relevant messages with a higher ROI than other channels. Automated emails drive nearly 4x more conversions and achieve 10x higher click-through rates compared to social media.

6. Build strong brand loyalty

Consistently share value-driven content, from educational series to exclusive offers, to boost brand visibility and strengthen customer connections. Automated email marketing campaigns ensure tailored, consistent messaging that reinforces a professional and trustworthy brand image. In short, if email marketing fuels business growth, then automated emails are the accelerator—helping brands scale faster, engage deeper, and convert smarter.

With Marketune, businesses can build profitable campaigns with ease, achieving returns of 30-40X the acquisition cost.

6. Build strong brand loyalty

Consistently share value-driven content, from educational series to exclusive offers, to boost brand visibility and strengthen customer connections. Automated email marketing campaigns ensure tailored, consistent messaging that reinforces a professional and trustworthy brand image. In short, if email marketing fuels business growth, then automated emails are the accelerator—helping brands scale faster, engage deeper, and convert smarter.

With Marketune, businesses can build profitable campaigns with ease, achieving returns of 30-40X the acquisition cost.

Email automation examples

Here are seven real-world examples of the most effective automated emails that businesses use to engage their subscribers:

Email automation examples

Here are seven real-world examples of the most effective automated emails that businesses use to engage their subscribers:

1. Automated order confirmation emails

An order confirmation email is a powerful way to reassure customers and enhance their post-purchase experience. The example from Trade Coffee showcases best practices in automated communication:

1. Automated order confirmation emails

An order confirmation email is a powerful way to reassure customers and enhance their post-purchase experience. The example from Trade Coffee showcases best practices in automated communication:

Clear confirmation

The bold “Order Confirmed!” heading set against a coffee bean background immediately assures customers that their purchase was successful.
Detailed order summary

The email provides a transparent breakdown of all costs—including subtotal, tax, shipping, and applied discounts—allowing customers to see everything on a single page.
Essential information

Includes shipping address, payment method, and a proactive update on when to expect shipping and delivery notifications.
Value-added content

Trade Coffee uses this email to share frequently asked questions and provide multiple customer service contact options, delivering extra value and support.

Clear confirmation

The bold “Order Confirmed!” heading set against a coffee bean background immediately assures customers that their purchase was successful.
Detailed order summary

The email provides a transparent breakdown of all costs—including subtotal, tax, shipping, and applied discounts—allowing customers to see everything on a single page.
Essential information

Includes shipping address, payment method, and a proactive update on when to expect shipping and delivery notifications.
Value-added content

Trade Coffee uses this email to share frequently asked questions and provide multiple customer service contact options, delivering extra value and support.

Source: Omnisend Blog

2. Automated shipping confirmation emails

An automated delivery update email can elevate the post-purchase experience by keeping customers informed and engaged. The example from Laird Superfood highlights best practices in shipping confirmations:

2. Automated shipping confirmation emails

An automated delivery update email can elevate the post-purchase experience by keeping customers informed and engaged. The example from Laird Superfood highlights best practices in shipping confirmations:

Engaging opener

The email starts with a clear “SHIPMENT DELIVERED” headline, paired with a friendly “Start the happy dance!” message, adding a touch of personality.
Proactive support

The “Haven’t received your package yet?” section offers helpful tips and customer support info, demonstrating the brand’s commitment to customer care.
Comprehensive order details

The email provides the order number, shipping address, USPS tracking number, and a detailed list of shipped items.
Clear and organized layout

A clean design ensures all shipping and delivery details are easy to find, reducing friction in the customer experience.

Engaging opener

The email starts with a clear “SHIPMENT DELIVERED” headline, paired with a friendly “Start the happy dance!” message, adding a touch of personality.
Proactive support

The “Haven’t received your package yet?” section offers helpful tips and customer support info, demonstrating the brand’s commitment to customer care.
Comprehensive order details

The email provides the order number, shipping address, USPS tracking number, and a detailed list of shipped items.
Clear and organized layout

A clean design ensures all shipping and delivery details are easy to find, reducing friction in the customer experience.

Source: Omnisend Blog

3. Personalized birthday greeting automations

An automated birthday email is a simple yet effective way to make customers feel valued. Dutch Bros Coffee nails this approach with a playful and celebratory email design:

3. Personalized birthday greeting automations

An automated birthday email is a simple yet effective way to make customers feel valued. Dutch Bros Coffee nails this approach with a playful and celebratory email design:

Warm and festive greeting

The email opens with a cheerful “Let’s Celebrate You Today!” message and a fun image of their trademark cup decorated with birthday candles, creating a sense of exclusivity.
Lighthearted tone

Phrases like “Birthdays should always be this rad” add a carefree and friendly vibe that resonates with customers.
Clear incentive

The email offers a free birthday drink of any size at any Dutch Stand location, providing a compelling reason to visit.
Essential details

It highlights important promo information, including the 30-day expiration and the customer’s current rewards point balance, ensuring transparency and setting clear expectations.

Warm and festive greeting

The email opens with a cheerful “Let’s Celebrate You Today!” message and a fun image of their trademark cup decorated with birthday candles, creating a sense of exclusivity.
Lighthearted tone

Phrases like “Birthdays should always be this rad” add a carefree and friendly vibe that resonates with customers.
Clear incentive

The email offers a free birthday drink of any size at any Dutch Stand location, providing a compelling reason to visit.
Essential details

It highlights important promo information, including the 30-day expiration and the customer’s current rewards point balance, ensuring transparency and setting clear expectations.

Source: Omnisend Blog

4. Smart abandoned cart reminders

An automated abandoned cart email is a powerful tool to recover lost sales. Bite uses a clever approach with its “Finish what you carted” headline, grabbing attention and nudging customers to complete their purchase:

4. Smart abandoned cart reminders

An automated abandoned cart email is a powerful tool to recover lost sales. Bite uses a clever approach with its “Finish what you carted” headline, grabbing attention and nudging customers to complete their purchase:

Engaging headline

The playful “Finish what you carted” message stands out, offering a gentle reminder to revisit abandoned items.
Visual impact

A prominent image of the abandoned item keeps the product top of mind, boosting the chances of conversion.
Strong call-to-action

The bold “FINISH CHECKOUT” button provides a clear and easy path to complete the purchase.
Seamless navigation

Additional navigation and social media links at the bottom make it simple for customers to explore more products or connect with the brand.

Engaging headline

The playful “Finish what you carted” message stands out, offering a gentle reminder to revisit abandoned items.
Visual impact

A prominent image of the abandoned item keeps the product top of mind, boosting the chances of conversion.
Strong call-to-action

The bold “FINISH CHECKOUT” button provides a clear and easy path to complete the purchase.
Seamless navigation

Additional navigation and social media links at the bottom make it simple for customers to explore more products or connect with the brand.

Source: Omnisend Blog

5. Engaging welcome emails for new subscribers

An automated welcome email sets the tone for a brand’s relationship with new subscribers. Rhode delivers a standout example by combining brand storytelling with a personal touch:

5. Engaging welcome emails for new subscribers

An automated welcome email sets the tone for a brand’s relationship with new subscribers. Rhode delivers a standout example by combining brand storytelling with a personal touch:

Brand introduction

The email introduces Rhode’s skincare philosophy, emphasizing dermatologist-approved, non-irritating products that strengthen the skin’s barrier and enhance natural radiance.
Personal connection

Featuring founder Hailey Bieber using the product adds authenticity and shows the brand in action, building trust with new subscribers.
Differentiation

Highlighting what sets Rhode apart from competitors reinforces the brand’s unique selling proposition.

Intimate tone

A letter from the founder creates a warm, personal connection, making the brand feel more approachable.
Clear call-to-action

The “Start Your Routine” button encourages immediate engagement with the brand’s products, turning curiosity into conversions.

Brand introduction

The email introduces Rhode’s skincare philosophy, emphasizing dermatologist-approved, non-irritating products that strengthen the skin’s barrier and enhance natural radiance.
Personal connection

Featuring founder Hailey Bieber using the product adds authenticity and shows the brand in action, building trust with new subscribers.
Differentiation

Highlighting what sets Rhode apart from competitors reinforces the brand’s unique selling proposition.
Intimate tone

A letter from the founder creates a warm, personal connection, making the brand feel more approachable.
Clear call-to-action

The “Start Your Routine” button encourages immediate engagement with the brand’s products, turning curiosity into conversions.

Source: Omnisend Blog

6. Strategic cross-sell and upsell emails

Automated cross-sell and upsell emails are an effective way to boost average order value by introducing complementary products to existing customers. PopSockets sets a great example with its MagSafe product range email:

6. Strategic cross-sell and upsell emails

Automated cross-sell and upsell emails are an effective way to boost average order value by introducing complementary products to existing customers. PopSockets sets a great example with its MagSafe product range email:

Engaging tagline

The “Keep It Classic” header, paired with the opening line “Are you feeling see-through or all black?”, instantly captures attention and showcases product variety.
Subtle sales approach

Instead of directly referencing the customer’s prior purchase, the email takes a broader approach by promoting the entire MagSafe-compatible ecosystem, offering multiple grip styles and cases.
Minimalist design

The clean layout, combined with a clear “Shop Now” button, makes browsing the supplementary product line effortless for customers.
Elevated aesthetic

The gradient backgrounds and monochrome product images create a refined, luxurious feel, elevating the brand’s appeal.

Engaging tagline

The “Keep It Classic” header, paired with the opening line “Are you feeling see-through or all black?”, instantly captures attention and showcases product variety.
Subtle sales approach

Instead of directly referencing the customer’s prior purchase, the email takes a broader approach by promoting the entire MagSafe-compatible ecosystem, offering multiple grip styles and cases.
Minimalist design

The clean layout, combined with a clear “Shop Now” button, makes browsing the supplementary product line effortless for customers.
Elevated aesthetic

The gradient backgrounds and monochrome product images create a refined, luxurious feel, elevating the brand’s appeal.

Source: Omnisend Blog

7. Impactful re-engagement emails

Automated re-engagement emails are a powerful tool to win back inactive customers and rekindle interest. Ritual demonstrates how to do this effectively with a blend of playful visuals and strategic messaging:

7. Impactful re-engagement emails

Automated re-engagement emails are a powerful tool to win back inactive customers and rekindle interest. Ritual demonstrates how to do this effectively with a blend of playful visuals and strategic messaging:

Attention-grabbing preheader

Offering a 40% discount right at the start sparks curiosity and immediate value, drawing recipients into the email.
Clever visual metaphor

The “Your Move” chess-inspired imagery positions the customer in control while gently nudging them to take action.
Strategic messaging
The email tackles common barriers to purchase, addressing:
- Quality concerns: Highlighting “High-quality ingredients”
- Cost objections: Emphasizing affordability with “$1/day”
- Commitment fears: Offering flexibility with “Rush or snooze anytime”

Attention-grabbing preheader

Offering a 40% discount right at the start sparks curiosity and immediate value, drawing recipients into the email.
Clever visual metaphor

The “Your Move” chess-inspired imagery positions the customer in control while gently nudging them to take action.
Strategic messaging
The email tackles common barriers to purchase, addressing:
- Quality concerns: Highlighting “High-quality ingredients”
- Cost objections: Emphasizing affordability with “$1/day”
- Commitment fears: Offering flexibility with “Rush or snooze anytime”

Source: Omnisend Blog

8. Memorable milestone celebration emails

Automated milestone emails are a great way to turn anniversaries and milestones into personalized shopping experiences - blending emotional appeal with practical offers. Clearly shows how to do this right with a thoughtful and strategic approach:

8. Memorable milestone celebration emails

Automated milestone emails are a great way to turn anniversaries and milestones into personalized shopping experiences - blending emotional appeal with practical offers. Clearly shows how to do this right with a thoughtful and strategic approach:

Emotional connection

The heart emoji in the subject line and a warm preheader immediately establish a personal touch.
Authentic imagery

The hero image showcases diverse, happy customers wearing Clearly’s products, reinforcing brand authenticity and inclusivity.
Balanced messaging

The email strikes a perfect mix of celebration and promotion, offering 40% off all lenses and 15% off contacts, catering to different customer needs.
Social proof

Highlighting 50k+ Trustpilot reviews builds trust, showing that Clearly is a well-loved and credible brand.
Urgency through expiration

A clear offer expiration date motivates customers to act quickly, driving immediate engagement.

Emotional connection

The heart emoji in the subject line and a warm preheader immediately establish a personal touch.
Authentic imagery

The hero image showcases diverse, happy customers wearing Clearly’s products, reinforcing brand authenticity and inclusivity.
Balanced messaging

The email strikes a perfect mix of celebration and promotion, offering 40% off all lenses and 15% off contacts, catering to different customer needs.
Social proof

Highlighting 50k+ Trustpilot reviews builds trust, showing that Clearly is a well-loved and credible brand.
Urgency through expiration

A clear offer expiration date motivates customers to act quickly, driving immediate engagement.

Source: Omnisend Blog

9. Engaging educational drip campaign

An automated educational drip sequence is perfect for nurturing leads and building brand authority over time. Sundays demonstrates how to use education-driven emails to engage and convert:

9. Engaging educational drip campaign

An automated educational drip sequence is perfect for nurturing leads and building brand authority over time. Sundays demonstrates how to use education-driven emails to engage and convert:

Compelling subject line

The email hooks readers with “Why air-dried food is taking over”, sparking curiosity and highlighting the product's unique selling point.
Playful preheader

The witty “We were air-drying before it was cool” adds humor and reinforces brand personality.
Educational content

The email showcases the benefits of air-dried dog food, emphasizing “no mess, no prep” mealtime with a clear, visual comparison between Sundays and traditional kibble.
Clear calls-to-action

Prominent buttons like “Learn More” and “Start Saving Today” guide recipients toward further engagement or direct conversion, with a 20% discount incentive.
Transparency builds trust

By addressing shipping delays openly, the email not only manages expectations but also encourages timely action, boosting credibility.

Compelling subject line

The email hooks readers with “Why air-dried food is taking over”, sparking curiosity and highlighting the product's unique selling point.
Playful preheader

The witty “We were air-drying before it was cool” adds humor and reinforces brand personality.
Educational content

The email showcases the benefits of air-dried dog food, emphasizing “no mess, no prep” mealtime with a clear, visual comparison between Sundays and traditional kibble.
Clear calls-to-action

Prominent buttons like “Learn More” and “Start Saving Today” guide recipients toward further engagement or direct conversion, with a 20% discount incentive.
Transparency builds trust

By addressing shipping delays openly, the email not only manages expectations but also encourages timely action, boosting credibility.

Source: Omnisend Blog

10. Creative feedback request automations

An automated feedback request email not only gathers valuable insights but also strengthens the brand-customer relationship. Graza takes a fresh approach with a vibrant design and engaging tone:

10. Creative feedback request automations

An automated feedback request email not only gathers valuable insights but also strengthens the brand-customer relationship. Graza takes a fresh approach with a vibrant design and engaging tone:

Bold and playful design

The use of pop colors and a conversational tone immediately grabs attention and sets a friendly, approachable vibe.
Strategic CTAs

The email offers two calls to action—“Take the Survey” and the fun, ego-boosting “I’m the Best” button. Both lead to the same goal but appeal to different personality types, enhancing engagement.
Transparency and incentives

Following email marketing best practices, the email clearly states the survey duration and offers a 12% discount as an incentive for feedback.
On-brand copy

The informal style aligns perfectly with Graza’s brand personality, creating a genuine connection with the audience.
Subtle branding reinforcement

The stacked product descriptors at the bottom of the email keep the brand’s key messages visible, even within a feedback-focused email.

Bold and playful design

The use of pop colors and a conversational tone immediately grabs attention and sets a friendly, approachable vibe.
Strategic CTAs

The email offers two calls to action—“Take the Survey” and the fun, ego-boosting “I’m the Best” button. Both lead to the same goal but appeal to different personality types, enhancing engagement.
Transparency and incentives

Following email marketing best practices, the email clearly states the survey duration and offers a 12% discount as an incentive for feedback.
On-brand copy

The informal style aligns perfectly with Graza’s brand personality, creating a genuine connection with the audience.
Subtle branding reinforcement

The stacked product descriptors at the bottom of the email keep the brand’s key messages visible, even within a feedback-focused email.

Source: Omnisend Blog

Email automation is a game-changer for businesses aiming to scale faster, and convert smarter in 2025. From welcome emails to advanced re-engagement campaigns, the right tools and strategies can transform how brands nurture leads, boost sales, and drive growth. Marketune leads the way—built on the ActiveCampaign engine, this all-in-one platform turns manual tasks into profit-generating workflows, creates impactful customer journeys, and delivers 30-40X returns. Thousands of businesses worldwide are already making the switch to stay ahead and remain competitive.

Key Takeaways

Automation drives sales

Automated emails generate 37% of sales from just 2% of sends—an easy win for brands.

Smarter customer communication

From welcome emails to re-engagement campaigns, automation delivers timely, relevant messages effortlessly.

Save time with workflows

Pre-built workflows nurture leads, improve customer experiences, and streamline tasks.

Automation drives sales

Automated emails generate 37% of sales from just 2% of sends—an easy win for brands.

Smarter customer communication

From welcome emails to re-engagement campaigns, automation delivers timely, relevant messages effortlessly.

Save time with workflows

Pre-built workflows nurture leads, improve customer experiences, and streamline tasks.

Personalization pays off

Using behavioral data for segmentation and targeted messaging significantly increases engagement and conversions.

The right tool matters

Top email marketing automation platforms provide smart triggers, advanced analytics, and seamless integrations.

Marketune leads the way

Powered by ActiveCampaign’s engine, Marketune drives 30-40X ROI with smart automations, advanced workflows, robust CRM, and 900+ integrations.

Personalization pays off

Using behavioral data for segmentation and targeted messaging significantly increases engagement and conversions.

The right tool matters

Top email marketing automation platforms provide smart triggers, advanced analytics, and seamless integrations.

Marketune leads the way

Powered by ActiveCampaign’s engine, Marketune drives 30-40X ROI with smart automations, advanced workflows, robust CRM, and 900+ integrations.

Automate, optimize, and let your marketing work for you.

You’ve got enough exciting stuff to worry about. Let us be the reliable marketing automation platform you can depend on.

14-day free trial

Automate, optimize, and let your marketing work for you.

You’ve got enough exciting stuff to worry about. Let us be the reliable marketing automation platform you can depend on.

14-day free trial

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Share with us your success stories and get that insider scoop on exactly how we've helped our affiliates leverage these tips.

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