Beatriz Lopes | 26.06.2024
7 Tips for Maximizing Push Traffic in 2024 ⚡
Push traffic holds its position as a powerhouse method for driving engagement and conversions in 2024. Stemming from push ads, this traffic source capitalizes on the immediacy and directness of push notifications across various platforms, allowing affiliates to reach their target audiences effectively.
Beatriz Lopes | 26.06.2024
7 Tips for Maximizing Push Traffic in 2024 ⚡
Push traffic holds its position as a powerhouse method for driving engagement and conversions in 2024. Stemming from push ads, this traffic source capitalizes on the immediacy and directness of push notifications across various platforms, allowing affiliates to reach their target audiences effectively.
Push ads are effective as they are hard to miss, producing high open rates. They also create a sense of urgency, inviting the user to engage with them immediately.
Got a time-sensitive offer? In less than a minute, you can send over a million messages to promote your campaigns - offering high viewability and, when well-crafted, high CTRs.
Today, we compiled a list of tips to help you maximize your push traffic based on 2 case studies.
Push ads are effective as they are hard to miss, producing high open rates. They also create a sense of urgency, inviting the user to engage with them immediately.
Got a time-sensitive offer? In less than a minute, you can send over a million messages to promote your campaigns - offering high viewability and, when well-crafted, high CTRs.
Today, we compiled a list of tips to help you maximize your push traffic based on 2 case studies.
- What is a push notification?Generally, they are small, pop-up messages that are sent to users devices designed to be viewed in real-time and often trigger immediate engagement. They can be used to convey reminders, updates, promotions, and much more.
- What is a push notification?Generally, they are small, pop-up messages that are sent to users devices designed to be viewed in real-time and often trigger immediate engagement. They can be used to convey reminders, updates, promotions, and much more.
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Affiliate Marketing tips & tricks that maximize your profitability.
Subscribe for monthly blog announcements.
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Maximize your profitability
Case study 1
190% ROI With In-Page Push Ads For Mainstream Utility Offer
Case study 1
190% ROI With In-Page Push Ads For Mainstream Utility Offer
- Overall information
Campaign Duration: 22nd June – 7th July 2020
Traffic Type: Adsterra Social Bar (In-Page Push subformat)
Offer: Mainstream Utility
Geo: IN
- Campaign settings
Platform: Mobile
OS: Android
Pricing: CPC
Budget Limit: Total ($450), Daily ($40)
Frequency Capping: 1 impression/1 unique user
- Overall information
Campaign Duration: 22nd June – 7th July 2020
Traffic Type: Adsterra Social Bar (In-Page Push subformat)
Offer: Mainstream Utility
Geo: IN
- Campaign settings
Platform: Mobile
OS: Android
Pricing: CPC
Budget Limit: Total ($450), Daily ($40)
Frequency Capping: 1 impression/1 unique user
- $421Spendings
- $1,223Earnings
- $802Profit
- 190%ROI
- $421Spendings
- $1,223Earnings
- $802Profit
- 190%ROI
Case study 2
357% ROI and $3000 Profit with Push Notifications
Case study 2
357% ROI and $3000 Profit with Push Notifications
- Overall information
Campaign Duration: 5th July - 27th November 2019
Advertising Format: Push-notification
Payment Model: CPC
Vertical: Utilities
Offer: Advanced MacCleaner
Geo: WW
- Campaign settings
Platform: Desktop
OS: Mac
Browsers: All (except IE and Edge)
Languages: All
Capping/Frequency: 3/24 (3 impressions per user every 24 hours)
Rate: $0.05
- Overall information
Campaign Duration: 5th July - 27th November 2019
Advertising Format: Push-notification
Payment Model: CPC
Vertical: Utilities
Offer: Advanced MacCleaner
Geo: WW
- Campaign settings
Platform: Desktop
OS: Mac
Browsers: All (except IE and Edge)
Languages: All
Capping/Frequency: 3/24 (3 impressions per user every 24 hours)
Rate: $0.05
- $779Spendings
- $3,565Earnings
- $2,785Profit
- 700Conversions
- 367%ROI
- $779Spendings
- $3,565Earnings
- $2,785Profit
- 700Conversions
- 367%ROI
Now, let's delve into our list of 7 key tips:
1. Add Vibrant Visuals, Compelling Copy, and Strong CTAs to Your Creatives
In 2024, the key to capturing attention lies in creative diversity; delivering different ads to various audience segments. Bland and colorless notifications won’t attract new visitors! Embrace vibrant visuals, engaging copy (with some rich media - such as emojis!), and compelling call-to-action’s to entice users and drive clicks.
Here are some extra tips for creating high-converting CTAs:
Here are some extra tips for creating high-converting CTAs:
Now, let's delve into our list of 7 key tips:
1. Add Vibrant Visuals, Compelling Copy, and Strong CTAs to Your Creatives
In 2024, the key to capturing attention lies in creative diversity; delivering different ads to various audience segments. Bland and colorless notifications won’t attract new visitors! Embrace vibrant visuals, engaging copy (with some rich media - such as emojis!), and compelling call-to-action’s to entice users and drive clicks.
Here are some extra tips for creating high-converting CTAs:
Here are some extra tips for creating high-converting CTAs:
- Visually distinctMake them stand out (visually distinct and color-contrasting with other page elements)1
- Reinforce UrgencyPush Ads excel in immediacy, allowing users to visit platforms in real time. As such, use a simple action verb that clearly outlines the desired action (”buy now, “stream now”,“only one hour left to enjoy it”…)2
- Fit for purposeAdapt your CTA depending on your vertical, conversion objective and target audience3
- Visually distinctMake them stand out (visually distinct and color-contrasting with other page elements)1
- Reinforce UrgencyPush Ads excel in immediacy, allowing users to visit platforms in real time. As such, use a simple action verb that clearly outlines the desired action (”buy now, “stream now”,“only one hour left to enjoy it”…)2
- Fit for purposeAdapt your CTA depending on your vertical, conversion objective and target audience3
1.1 Craft Compelling Notifications
Blend creativity with strategy. Your push notifications should resonate with users, addressing their needs and offering solutions in a concise manner. Power words and statistics can add impact and perceived value. Craft headlines that provoke questions and raise intriguing information, adding a touch of mystery that entices users to click-through and continue reading.
Follow up the headline with an engaging hook. This can be a compelling statement, question or storytelling, which not only captivates users’ attention but also establishes credibility and maintains curiosity to find out more.
Follow up the headline with an engaging hook. This can be a compelling statement, question or storytelling, which not only captivates users’ attention but also establishes credibility and maintains curiosity to find out more.
1.1 Craft Compelling Notifications
Blend creativity with strategy. Your push notifications should resonate with users, addressing their needs and offering solutions in a concise manner. Power words and statistics can add impact and perceived value. Craft headlines that provoke questions and raise intriguing information, adding a touch of mystery that entices users to click-through and continue reading.
Follow up the headline with an engaging hook. This can be a compelling statement, question or storytelling, which not only captivates users’ attention but also establishes credibility and maintains curiosity to find out more.
Follow up the headline with an engaging hook. This can be a compelling statement, question or storytelling, which not only captivates users’ attention but also establishes credibility and maintains curiosity to find out more.
Bottom line: Employ persuasive language, imagery, and urgency to prompt immediate engagement.
1.2 Harness the Power of Pre-Landers
From becoming aware and curious about push ads to becoming ready to "buy now" (landing page), you must add a sense of discovery, connection, and desire to purchase the product (with a pre-lander!).These pages serve as bridges between push notifications and landing pages, offering valuable information, social proof, and incentives without overwhelming users with immediate purchase requests.
Pre-landers don’t focus on the “buy now”, instead, they direct the users to the final landing page by offering a free trial or a suggestion to “learn more” about the offer.
Pre-landers don’t focus on the “buy now”, instead, they direct the users to the final landing page by offering a free trial or a suggestion to “learn more” about the offer.
1.2 Harness the Power of Pre-Landers
From becoming aware and curious about push ads to becoming ready to "buy now" (landing page), you must add a sense of discovery, connection, and desire to purchase the product (with a pre-lander!).These pages serve as bridges between push notifications and landing pages, offering valuable information, social proof, and incentives without overwhelming users with immediate purchase requests.
Pre-landers don’t focus on the “buy now”, instead, they direct the users to the final landing page by offering a free trial or a suggestion to “learn more” about the offer.
Pre-landers don’t focus on the “buy now”, instead, they direct the users to the final landing page by offering a free trial or a suggestion to “learn more” about the offer.
With an initial push notification, the affiliate aimed to capture attention and invite users to click by actively addressing their pain point “phone working slow” and mentioning the solution “new free antivirus”. They found this intrigued users, as a collective struggle that could be sold with a ‘free’ solution (and who doesn’t love a free offer? a great incentive to click!).
Source: adsterra.com
Source: adsterra.com
Header: "Is Your Mac Slowing Down?" - points at user's pain.
Body: "Get Its Power Back with MacCleaner!" - offers user a solution.
Their strategic header and body copy resonated with user pain points, driving higher engagement and conversions. The notification also linked to the pre-lander, which appealed and enticed users to initiate the installation process.
Source: affiliatevalley.com
Body: "Get Its Power Back with MacCleaner!" - offers user a solution.
Their strategic header and body copy resonated with user pain points, driving higher engagement and conversions. The notification also linked to the pre-lander, which appealed and enticed users to initiate the installation process.
Source: affiliatevalley.com
With an initial push notification, the affiliate aimed to capture attention and invite users to click by actively addressing their pain point “phone working slow” and mentioning the solution “new free antivirus”. They found this intrigued users, as a collective struggle that could be sold with a ‘free’ solution (and who doesn’t love a free offer? a great incentive to click!).
Source: adsterra.com
Source: adsterra.com
Header: "Is Your Mac Slowing Down?" - points at user's pain.
Body: "Get Its Power Back with MacCleaner!" - offers user a solution.
Their strategic header and body copy resonated with user pain points, driving higher engagement and conversions. The notification also linked to the pre-lander, which appealed and enticed users to initiate the installation process.
Source: affiliatevalley.com
Body: "Get Its Power Back with MacCleaner!" - offers user a solution.
Their strategic header and body copy resonated with user pain points, driving higher engagement and conversions. The notification also linked to the pre-lander, which appealed and enticed users to initiate the installation process.
Source: affiliatevalley.com
Remember: The content of the banner/notification, pre-landing and final landing should have a logical flow and connection.
Instead of using misleading creatives with virus alters, the affiliate created a pre-lander with an enticing approach.
By adding an alert to the pre-lander, with captivating sound and a strong call-to-action, the result was an almost immediate increase in clicks. The chosen domain here “Androidbooster” was also key to success, with a clear name conducive of higher conversions.
Source: adsterra.com
By adding an alert to the pre-lander, with captivating sound and a strong call-to-action, the result was an almost immediate increase in clicks. The chosen domain here “Androidbooster” was also key to success, with a clear name conducive of higher conversions.
Source: adsterra.com
Instead of using misleading creatives with virus alters, the affiliate created a pre-lander with an enticing approach.
By adding an alert to the pre-lander, with captivating sound and a strong call-to-action, the result was an almost immediate increase in clicks. The chosen domain here “Androidbooster” was also key to success, with a clear name conducive of higher conversions.
Source: adsterra.com
By adding an alert to the pre-lander, with captivating sound and a strong call-to-action, the result was an almost immediate increase in clicks. The chosen domain here “Androidbooster” was also key to success, with a clear name conducive of higher conversions.
Source: adsterra.com
2. A/B test and Adjust Targeting Parameters to Optimize Push Ads
If the campaign doesn’t get any conversions in at least 2-3 days, there is nothing to optimize here. Sometimes, the problem may be in the creatives or landing pages that don’t entice the user. It can also be that targeting is too narrow or you turned on only a limited amount of sources. It’s time to start optimizing your push campaigns when you have at least 3-5 conversions.
2. A/B test and Adjust Targeting Parameters to Optimize Push Ads
If the campaign doesn’t get any conversions in at least 2-3 days, there is nothing to optimize here. Sometimes, the problem may be in the creatives or landing pages that don’t entice the user. It can also be that targeting is too narrow or you turned on only a limited amount of sources. It’s time to start optimizing your push campaigns when you have at least 3-5 conversions.
2.1 Setting limits
A common advice here is to optimize your bidding - start with a lower bid to test the waters and gradually increase it based on performance.
The campaign received 30.000 clicks on the first day. This might seem incredible, but from experience it is too much for the start. Accordingly, the affiliate decided to set a $40 daily limit to their spend and spread their budget on several days.
The campaign received 30.000 clicks on the first day. This might seem incredible, but from experience it is too much for the start. Accordingly, the affiliate decided to set a $40 daily limit to their spend and spread their budget on several days.
2.2 Leverage A/B Testing For Creatives
Regularly A-B (and even C-test) different elements of your push ads - such as headlines, text, keywords, images, CTAs, URLs etc. - on notifications, pre-landers and/or landing pages to identify what works and resonates best with each segment of your target audience.
For each scenario, track performance in real time (through metrics such as: click-through rates, conversion rates, active audience, ROAS, etc.) and choose the option which offers the most profitable results. But be careful, just because it is relevant at a given moment does not mean it will remain so forever. You must therefore perform regular reviews to analyze and optimize your push ads so they can be live for longer.
Thus, replace your creatives timely - identify creatives with high CTR and, by understanding which elements work, leverage high-converting options. A simple rule works here: change just one element of a successful push notification. If there are a few variables it may not be clear what has worked out, so you won’t be able to conduct a successful analysis.
Push notifications tend to burn out. The same images bother the audience, eyes glaze over, and it all ends with what we call “banner blindness”. All you can do is refresh creatives in time.
For each scenario, track performance in real time (through metrics such as: click-through rates, conversion rates, active audience, ROAS, etc.) and choose the option which offers the most profitable results. But be careful, just because it is relevant at a given moment does not mean it will remain so forever. You must therefore perform regular reviews to analyze and optimize your push ads so they can be live for longer.
Thus, replace your creatives timely - identify creatives with high CTR and, by understanding which elements work, leverage high-converting options. A simple rule works here: change just one element of a successful push notification. If there are a few variables it may not be clear what has worked out, so you won’t be able to conduct a successful analysis.
Push notifications tend to burn out. The same images bother the audience, eyes glaze over, and it all ends with what we call “banner blindness”. All you can do is refresh creatives in time.
2.2 Leverage A/B Testing For Creatives
Regularly A-B (and even C-test) different elements of your push ads - such as headlines, text, keywords, images, CTAs, URLs etc. - on notifications, pre-landers and/or landing pages to identify what works and resonates best with each segment of your target audience.
For each scenario, track performance in real time (through metrics such as: click-through rates, conversion rates, active audience, ROAS, etc.) and choose the option which offers the most profitable results. But be careful, just because it is relevant at a given moment does not mean it will remain so forever. You must therefore perform regular reviews to analyze and optimize your push ads so they can be live for longer.
Thus, replace your creatives timely - identify creatives with high CTR and, by understanding which elements work, leverage high-converting options. A simple rule works here: change just one element of a successful push notification. If there are a few variables it may not be clear what has worked out, so you won’t be able to conduct a successful analysis.
Push notifications tend to burn out. The same images bother the audience, eyes glaze over, and it all ends with what we call “banner blindness”. All you can do is refresh creatives in time.
For each scenario, track performance in real time (through metrics such as: click-through rates, conversion rates, active audience, ROAS, etc.) and choose the option which offers the most profitable results. But be careful, just because it is relevant at a given moment does not mean it will remain so forever. You must therefore perform regular reviews to analyze and optimize your push ads so they can be live for longer.
Thus, replace your creatives timely - identify creatives with high CTR and, by understanding which elements work, leverage high-converting options. A simple rule works here: change just one element of a successful push notification. If there are a few variables it may not be clear what has worked out, so you won’t be able to conduct a successful analysis.
Push notifications tend to burn out. The same images bother the audience, eyes glaze over, and it all ends with what we call “banner blindness”. All you can do is refresh creatives in time.
Bottom line: The right creative can change a losing campaign to a profitable one, so keep testing. Small daily optimizations lead to big long-term wins!
The affiliate tested around 10 creatives until finding an ideal blend of elements with proper performance.
The affiliate tested around 10 creatives until finding an ideal blend of elements with proper performance.
2.3 Fine-Tune Targeting Parameters
Ditch the ‘spray and pray’ approach. Avoid using a generic and mass marketing push notification strategy. Such approach involves broadcasting generic messages to large audience groups in hopes that a small percentage will convert. With the increasing amount of push notifications being sent on the daily, your message can get diluted and go unnoticed by your audience.
Identify your target market and practice audience segmentation! Tailor (or even automate) your push campaigns to specific audience segments based on behavior, demographics, and geography to enhance relevance and engagement. For instance, while for a new visitor a welcome push notification would be ideal, for a warm lead a cart abandonment notification would work better, or even some sort of discount or free shipping to close the sale.
Adapt your copy and creatives to different audience segments and personalize your messages with dynamic content to maximize the impact of your campaigns. Think strategically by developing relevant, useful, and engaging messages that move potential buyers down the funnel.
⭐ A Pro tip here is to also target emerging markets. Country tiers matter when it comes to push traffic. Countries in regions like Southeast Asia, Latin America and Eastern Europe often have lower costs per click (CPC) or cost per mile (CPM) rates compared to more saturated markets like the USA or Western Europe. Identify high-converting regions and optimize your campaigns accordingly.
Identify your target market and practice audience segmentation! Tailor (or even automate) your push campaigns to specific audience segments based on behavior, demographics, and geography to enhance relevance and engagement. For instance, while for a new visitor a welcome push notification would be ideal, for a warm lead a cart abandonment notification would work better, or even some sort of discount or free shipping to close the sale.
Adapt your copy and creatives to different audience segments and personalize your messages with dynamic content to maximize the impact of your campaigns. Think strategically by developing relevant, useful, and engaging messages that move potential buyers down the funnel.
⭐ A Pro tip here is to also target emerging markets. Country tiers matter when it comes to push traffic. Countries in regions like Southeast Asia, Latin America and Eastern Europe often have lower costs per click (CPC) or cost per mile (CPM) rates compared to more saturated markets like the USA or Western Europe. Identify high-converting regions and optimize your campaigns accordingly.
The affiliate recognized the potential for increased profits and ROI through refined targeting. You probably noticed they used the widest possible GEOs - WW. Segmentation by country would have allowed them to identify GEOs with the highest conversion for effective geo-targeting. Moreover, with other settings like User Activity targeting they could have targeted push campaigns depending on the user subscription period. For instance, it would have allowed them to show ads only to the category of subscribers that drives conversion at the desired cost.
Lastly, to optimize, you can also:
- Change parameters
Change significant parameters
(CPC, OS, browser versions, clicks cap, etc.)
- Turn off parameters
Turn off the parameters that don’t bring conversions.
Lastly, to optimize, you can also:
- Change parameters
Change significant parameters
(CPC, OS, browser versions, clicks cap, etc.)
- Turn off parameters
Turn off the parameters that don’t bring conversions.
3. Strategic Timing: Align Your Campaigns with User Behavior
The success of your campaigns depends on your approach to the right user at the right moment. Experiment with different days and times to pinpoint the optimal schedule for reaching your target audience.
For example, for a BtoC e-commerce site, the ideal time is often during lunch breaks or in the evening when the users come back from work and are mostly active in their devices. Whereas for B2B companies, it is more relevant to send notifications early in the morning or between noon and 2pm.
For example, for a BtoC e-commerce site, the ideal time is often during lunch breaks or in the evening when the users come back from work and are mostly active in their devices. Whereas for B2B companies, it is more relevant to send notifications early in the morning or between noon and 2pm.
3. Strategic Timing: Align Your Campaigns with User Behavior
The success of your campaigns depends on your approach to the right user at the right moment. Experiment with different days and times to pinpoint the optimal schedule for reaching your target audience.
For example, for a BtoC e-commerce site, the ideal time is often during lunch breaks or in the evening when the users come back from work and are mostly active in their devices. Whereas for B2B companies, it is more relevant to send notifications early in the morning or between noon and 2pm.
For example, for a BtoC e-commerce site, the ideal time is often during lunch breaks or in the evening when the users come back from work and are mostly active in their devices. Whereas for B2B companies, it is more relevant to send notifications early in the morning or between noon and 2pm.
Bottom line: Align your send times with user behavior patterns to maximize engagement and conversion rates.
4. Leveraging New Techs and Metrics for Better-performing Push Notifications
Push user-base potential just got bigger! Apple announced that they are opening web push notifications technology for Safari and IOS in the coming year.
With approximately 15% of global desktop devices running on MacOS and a whopping 25% of mobile devices worldwide operating on iOS (particularly higher in the US), this represents a unique market shift that can potentially deliver much better advertising opportunities in 2024.
Towards the end of 2023, Apple also introduced a new feature in the Push Notifications Console, providing developers with detailed metrics on notification delivery through the Apple Push Notification service (APNs). The user-friendly interface offers insights into delivery statuses, push types, and priority breakdowns, empowering developers to optimize their notifications
With approximately 15% of global desktop devices running on MacOS and a whopping 25% of mobile devices worldwide operating on iOS (particularly higher in the US), this represents a unique market shift that can potentially deliver much better advertising opportunities in 2024.
Towards the end of 2023, Apple also introduced a new feature in the Push Notifications Console, providing developers with detailed metrics on notification delivery through the Apple Push Notification service (APNs). The user-friendly interface offers insights into delivery statuses, push types, and priority breakdowns, empowering developers to optimize their notifications
4. Leveraging New Techs and Metrics for Better-performing Push Notifications
Push user-base potential just got bigger! Apple announced that they are opening web push notifications technology for Safari and IOS in the coming year.
With approximately 15% of global desktop devices running on MacOS and a whopping 25% of mobile devices worldwide operating on iOS (particularly higher in the US), this represents a unique market shift that can potentially deliver much better advertising opportunities in 2024.
Towards the end of 2023, Apple also introduced a new feature in the Push Notifications Console, providing developers with detailed metrics on notification delivery through the Apple Push Notification service (APNs). The user-friendly interface offers insights into delivery statuses, push types, and priority breakdowns, empowering developers to optimize their notifications
With approximately 15% of global desktop devices running on MacOS and a whopping 25% of mobile devices worldwide operating on iOS (particularly higher in the US), this represents a unique market shift that can potentially deliver much better advertising opportunities in 2024.
Towards the end of 2023, Apple also introduced a new feature in the Push Notifications Console, providing developers with detailed metrics on notification delivery through the Apple Push Notification service (APNs). The user-friendly interface offers insights into delivery statuses, push types, and priority breakdowns, empowering developers to optimize their notifications
Bottom line: Don’t fall behind - keep an eye out for emerging tech trends and technologies to leverage as part of your affiliate strategy.
5. Rethinking the Push Experience: Prioritizing Quality over Quantity in User Engagement
The average US smartphone user receives 46 push alerts daily.
To avoid notification fatigue, maintaining a balanced ratio between content and push notifications for successful push campaigns in 2024 is key. Gone are the days when bombarding subscribers with countless push messages was effective. So limit pop-up notifications for a better user experience. Aim for 2-4 push ads per user per day, supplemented by 1 "wild card". This approach captures the user's attention without overwhelming them, preventing the urge to unsubscribe or opt-out.
Additionally, when you show push ads to users in between actual system notifications it gives your ad extra credibility, improved conversion rate, and conversions with higher value offers. Generally speaking, 1 Site push notification to 1 Ad push ratio is a good balance of volume vs. quality.
Another tip here is to master clarity. E-commerce shoppers are often distracted when browsing on their mobile devices. Clear and concise push notifications can cut through the noise. With limited time, every word counts. Refine your push content to highlight only the most crucial information.
Avoid overloading customers with extra details that divert their attention. Decluttered, focused and compelling copy showcasing your value proposition helps the notification to land crisply in their inbox and mind - capturing attention and motivating user action.
Additionally, avoid spamming your audience and using clickbait tactics. Excessive notifications and misleading promises can lead to user opt-outs. Plan a strategic schedule that keeps users engaged without being intrusive, and always deliver on your offers to maintain user trust. You can also leverage retargeting to re-engage users who have previously interacted with your platform.
To avoid notification fatigue, maintaining a balanced ratio between content and push notifications for successful push campaigns in 2024 is key. Gone are the days when bombarding subscribers with countless push messages was effective. So limit pop-up notifications for a better user experience. Aim for 2-4 push ads per user per day, supplemented by 1 "wild card". This approach captures the user's attention without overwhelming them, preventing the urge to unsubscribe or opt-out.
Additionally, when you show push ads to users in between actual system notifications it gives your ad extra credibility, improved conversion rate, and conversions with higher value offers. Generally speaking, 1 Site push notification to 1 Ad push ratio is a good balance of volume vs. quality.
Another tip here is to master clarity. E-commerce shoppers are often distracted when browsing on their mobile devices. Clear and concise push notifications can cut through the noise. With limited time, every word counts. Refine your push content to highlight only the most crucial information.
Avoid overloading customers with extra details that divert their attention. Decluttered, focused and compelling copy showcasing your value proposition helps the notification to land crisply in their inbox and mind - capturing attention and motivating user action.
Additionally, avoid spamming your audience and using clickbait tactics. Excessive notifications and misleading promises can lead to user opt-outs. Plan a strategic schedule that keeps users engaged without being intrusive, and always deliver on your offers to maintain user trust. You can also leverage retargeting to re-engage users who have previously interacted with your platform.
5. Rethinking the Push Experience: Prioritizing Quality over Quantity in User Engagement
The average US smartphone user receives 46 push alerts daily.
To avoid notification fatigue, maintaining a balanced ratio between content and push notifications for successful push campaigns in 2024 is key. Gone are the days when bombarding subscribers with countless push messages was effective. So limit pop-up notifications for a better user experience. Aim for 2-4 push ads per user per day, supplemented by 1 "wild card". This approach captures the user's attention without overwhelming them, preventing the urge to unsubscribe or opt-out.
Additionally, when you show push ads to users in between actual system notifications it gives your ad extra credibility, improved conversion rate, and conversions with higher value offers. Generally speaking, 1 Site push notification to 1 Ad push ratio is a good balance of volume vs. quality.
Another tip here is to master clarity. E-commerce shoppers are often distracted when browsing on their mobile devices. Clear and concise push notifications can cut through the noise. With limited time, every word counts. Refine your push content to highlight only the most crucial information.
Avoid overloading customers with extra details that divert their attention. Decluttered, focused and compelling copy showcasing your value proposition helps the notification to land crisply in their inbox and mind - capturing attention and motivating user action.
Additionally, avoid spamming your audience and using clickbait tactics. Excessive notifications and misleading promises can lead to user opt-outs. Plan a strategic schedule that keeps users engaged without being intrusive, and always deliver on your offers to maintain user trust. You can also leverage retargeting to re-engage users who have previously interacted with your platform.
To avoid notification fatigue, maintaining a balanced ratio between content and push notifications for successful push campaigns in 2024 is key. Gone are the days when bombarding subscribers with countless push messages was effective. So limit pop-up notifications for a better user experience. Aim for 2-4 push ads per user per day, supplemented by 1 "wild card". This approach captures the user's attention without overwhelming them, preventing the urge to unsubscribe or opt-out.
Additionally, when you show push ads to users in between actual system notifications it gives your ad extra credibility, improved conversion rate, and conversions with higher value offers. Generally speaking, 1 Site push notification to 1 Ad push ratio is a good balance of volume vs. quality.
Another tip here is to master clarity. E-commerce shoppers are often distracted when browsing on their mobile devices. Clear and concise push notifications can cut through the noise. With limited time, every word counts. Refine your push content to highlight only the most crucial information.
Avoid overloading customers with extra details that divert their attention. Decluttered, focused and compelling copy showcasing your value proposition helps the notification to land crisply in their inbox and mind - capturing attention and motivating user action.
Additionally, avoid spamming your audience and using clickbait tactics. Excessive notifications and misleading promises can lead to user opt-outs. Plan a strategic schedule that keeps users engaged without being intrusive, and always deliver on your offers to maintain user trust. You can also leverage retargeting to re-engage users who have previously interacted with your platform.
Remember: Quality over quantity. Every alert notification support your audience's expectations. Customize notifications to deliver value, not volume. Focus on creating high-quality, engaging ads to ultimately reduce your overall costs in the long run.
6. Sources of Subscription Matter
The way users get subscribed is very important, and it greatly affects users’ interaction with push notification ads. Let’s review some main subscription sources:
6. Sources of Subscription Matter
The way users get subscribed is very important, and it greatly affects users’ interaction with push notification ads. Let’s review some main subscription sources:
- Generic Websites (Streaming, Downloads)With high volume and cheaper CPC, this source is suitable for simple flow offers but may not perform as well with higher-value CPA offers, especially those that include sales or credit card submission.
- Content WebsitesOffering steller performance and substantial volume, these sources are stricter about quality and more challenging to access.
- Push Notifications from AppsIdeal for apps like games and utilities, these sources capitalize on the user's engagement with the app. They are also effective for investing and lead generation.
- Generic Websites (Streaming, Downloads)With high volume and cheaper CPC, this source is suitable for simple flow offers but may not perform as well with higher-value CPA offers, especially those that include sales or credit card submission.
- Content WebsitesOffering steller performance and substantial volume, these sources are stricter about quality and more challenging to access.
- Push Notifications from AppsIdeal for apps like games and utilities, these sources capitalize on the user's engagement with the app. They are also effective for investing and lead generation.
Bottom line: The more the user is aware and engaged at the push subscription stage, and the higher the quality of the content of the site, the better the results.
7. Choosing the right verticals
Experimentation is key when it comes to identifying which verticals and niches work best with push traffic. While there's no one-size-fits-all answer, certain niches are particularly well-suited for push notification advertising in 2024:
7. Choosing the right verticals
Experimentation is key when it comes to identifying which verticals and niches work best with push traffic. While there's no one-size-fits-all answer, certain niches are particularly well-suited for push notification advertising in 2024:
Sweepstakes
Ideal for easy and simple lead generation flow where users usually leave their details for a chance to win a product or a service (like HGTV Sweepstakes!). This niche thrives on high-engagement formats like push.
Finance
It includes verticals such as car insurance, financial aid, loans, credit cards, etc. Push notification ads become highly effective for finance campaigns when they are shown to users who subscribe to commerce and news sites.
Trading / Investing
These include crypto, forex, investing apps, and trading services. With increasing popularity in trading of stocks and cryptocurrencies, these verticals attract new investors seeking to capitalize on market changes.
Software
These include large-brand antiviruses, mobile utilities such as performance optimizers, and VPNs. Catering to everyone's need for protective software, this vertical sees success as push notifications arrive next to other system notifications on the users’ device, prompting them to consider purchasing or installing software when seeing the push ad in that context.
Consider using push ads as well for:
Consider using push ads as well for:
Offer Updates
Re-engage website visitors by notifying them of fresh content. This can expose them to other offers on your site, creating synergy between traffic sources.
E-commerce offers
Leverage push notifications to lure customers back with special deals and discounts, boosting sales.
Appealing Giveaways
Freebies are a great way to grab user attention through push notifications.
Offer Updates
Re-engage website visitors by notifying them of fresh content. This can expose them to other offers on your site, creating synergy between traffic sources.
E-commerce offers
Leverage push notifications to lure customers back with special deals and discounts, boosting sales.
Appealing Giveaways
Freebies are a great way to grab user attention through push notifications.
Bottom line: Follow the trends and work with several verticals to be flexible and in sync with changes.
Finally, Choose the Right Ad Network: Research and select ad networks known for offering cost-effective conditions, where you can even buy push traffic. Some networks might have special deals or lower prices for new affiliates or specific niches.
Finally, Choose the Right Ad Network: Research and select ad networks known for offering cost-effective conditions, where you can even buy push traffic. Some networks might have special deals or lower prices for new affiliates or specific niches.
Overall, the effectiveness of push traffic remains untouched as we navigate through 2024. By implementing diverse creatives, optimizing push ads, fine-tuning targeting parameters, and leveraging emerging trends and technologies, affiliates are set to unlock the full potential of push traffic to drive engagement, conversions, and high ROI. Embrace innovation, experimentation, and strategic optimization to stay ahead of competition and make your ads, audience and funnels profitable for longer.
The success of all, or a combination of, these techniques is evident in our case studies’ outcomes:
The success of all, or a combination of, these techniques is evident in our case studies’ outcomes:
- 190%
Case Study 1 ROI
Spendings: $421 / Earnings: $1,223 / Profit: $802 - 357.42%
Case Study 2 ROI
Spendings: $779 / Earnings: $3,565.10 / Profit: $2,785.70
Ready to drive traffic to your offers and boost conversions?
Whether you want to monetize your push traffic or you're looking to start running push ad campaigns, we've got your back!
Ready to drive traffic to your offers and boost conversions?
Whether you want to monetize your push traffic or you're looking to start running push ad campaigns, we've got your back!
Don't hesitate to reach out :)
Share with us your success stories and get that insider scoop on exactly how we've helped our affiliates leverage these tips.
Don't hesitate to reach out :)
Share with us your success stories and get that insider scoop on exactly how we've helped our affiliates leverage these tips.
Prismique is a launchpad for businesses into affiliate marketing. Put your sales on autopilot and start growing today.