Beatriz Lopes | 25.07.2024
13 Best Practices To Boost Your TikTok Ad Engagement and Performance ⚡
Downloaded over 3.5 billion times globally, TikTok has transformed the social media landscape. With over 1 billion active users spending an average of 95 minutes per day on the app, TikTok holds massive potential as a marketplace for affiliates eager to reach trend-hungry consumers
Beatriz Lopes | 25.07.2024
13 Best Practices To Boost Your TikTok Ad Engagement and Performance ⚡
Downloaded over 3.5 billion times globally, TikTok has transformed the social media landscape. With over 1 billion active users spending an average of 95 minutes per day on the app, TikTok holds massive potential as a marketplace for affiliates eager to reach trend-hungry consumers
How to go viral on TikTok? One of TikTok’s unique advantages is that content can go viral regardless of the number of followers. The algorithm prioritizes user interaction, making it easier for affiliates to reach a wider audience with their content.
Not only that, it has a user-friendly ad creation space, precise audience targeting, in-depth insights, and ad management tools.
But TikTok’s audience is young, casual, and quick to swipe away if your content doesn’t catch their interest. To keep them watching, you need to get certain things right!
Curious about what A+ ad creatives look like? Let’s take a look at three TikTok case studies.
Curious about what A+ ad creatives look like? Let’s take a look at three TikTok case studies.
How to go viral on TikTok? One of TikTok’s unique advantages is that content can go viral regardless of the number of followers. The algorithm prioritizes user interaction, making it easier for affiliates to reach a wider audience with their content.
Not only that, it has a user-friendly ad creation space, precise audience targeting, in-depth insights, and ad management tools.
But TikTok’s audience is young, casual, and quick to swipe away if your content doesn’t catch their interest. To keep them watching, you need to get certain things right!
Curious about what A+ ad creatives look like? Let’s take a look at three TikTok case studies.
Curious about what A+ ad creatives look like? Let’s take a look at three TikTok case studies.
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Case study 1
Turning a 1-Minute Video into 6K Orders
Meet Michelle, a content creator who filmed a casual one-minute video in her bathroom, post-shower, without makeup. Her authentic approach turned a mascara set into a viral sensation.
Meet Michelle, a content creator who filmed a casual one-minute video in her bathroom, post-shower, without makeup. Her authentic approach turned a mascara set into a viral sensation.
Case study 1
Turning a 1-Minute Video into 6K Orders
Meet Michelle, a content creator who filmed a casual one-minute video in her bathroom, post-shower, without makeup. Her authentic approach turned a mascara set into a viral sensation.
Meet Michelle, a content creator who filmed a casual one-minute video in her bathroom, post-shower, without makeup. Her authentic approach turned a mascara set into a viral sensation.
- Overall information
Product Name: Lash Wish List Best-Sellers Set
Product Categories: Beauty & Personal Care
- Campaign settings
Campaign Duration: 2 Months
- Overall information
Product Name: Lash Wish List Best-Sellers Set
Product Categories: Beauty & Personal Care
- Campaign settings
Campaign Duration: 2 Months
- 6MTotal Video Views
- 6,4KTotal Orders
- 15%Affiliate Commission Rate
- $42KTotal Affiliate Earnings
- 6MTotal Video Views
- 6,4KTotal Orders
- 15%Affiliate Commission Rate
- $42KTotal Affiliate Earnings
Case study 2
Testing TikTok Affiliate Marketing for 14 Days
Jenn, experienced in growing an online store via Instagram (90% of traffic, 50,000 page views, and $30,000 per month in revenue), decided to test TikTok's growth with a 2-week campaign after noticing an algorithm change.
Jenn, experienced in growing an online store via Instagram (90% of traffic, 50,000 page views, and $30,000 per month in revenue), decided to test TikTok's growth with a 2-week campaign after noticing an algorithm change.
Case study 2
Testing TikTok Affiliate Marketing for 14 Days
Jenn, experienced in growing an online store via Instagram (90% of traffic, 50,000 page views, and $30,000 per month in revenue), decided to test TikTok's growth with a 2-week campaign after noticing an algorithm change.
Jenn, experienced in growing an online store via Instagram (90% of traffic, 50,000 page views, and $30,000 per month in revenue), decided to test TikTok's growth with a 2-week campaign after noticing an algorithm change.
- Overall information
Niche: Make Money Online (MMO)
Affiliate Offers: 4-6 offers in the MMO niche
- Campaign settings
Campaign Duration: 2 Weeks
Payout Range: $7.50 to $15 each (most paid $10 or $12 commissions)
- Overall information
Niche: Make Money Online (MMO)
Affiliate Offers: 4-6 offers in the MMO niche
- Campaign settings
Campaign Duration: 2 Weeks
Payout Range: $7.50 to $15 each (most paid $10 or $12 commissions)
- 42Total Conversions
- $424Total Affiliate Earnings
- 42Total Conversions
- $424Total Affiliate Earnings
Case study 3
21-Day Affiliate Marketing Journey
Mercia, wondering how to make passive income, was captivated by TikTok's fast-paced trends and engaging content, and decided to test its potential for affiliate marketing.
Mercia, wondering how to make passive income, was captivated by TikTok's fast-paced trends and engaging content, and decided to test its potential for affiliate marketing.
Case study 3
21-Day Affiliate Marketing Journey
Mercia, wondering how to make passive income, was captivated by TikTok's fast-paced trends and engaging content, and decided to test its potential for affiliate marketing.
Mercia, wondering how to make passive income, was captivated by TikTok's fast-paced trends and engaging content, and decided to test its potential for affiliate marketing.
- Overall information
Niche: Health and Fitness
- Campaign settings
Campaign Duration: 21 Days
- Overall information
Niche: Health and Fitness
- Campaign settings
Campaign Duration: 21 Days
- $300Total Affiliate Earnings
- $300Total Affiliate Earnings
Now that you're inspired, let's dive into these best practices to push your campaigns in the direction of higher profits:
1. Set Measurable Performance Goals
Before diving into TikTok Ads Manager, identify your advertising objectives. Whether it’s driving traffic, maximizing ad impressions, or collecting leads, setting a clear goal is the first step on the path to success.
After which, measure the performance of your creative assets. Experiment and learn what works best to keep viewers engaged and coming back for more.
After which, measure the performance of your creative assets. Experiment and learn what works best to keep viewers engaged and coming back for more.
Now that you're inspired, let's dive into these best practices to push your campaigns in the direction of higher profits:
1. Set Measurable Performance Goals
Before diving into TikTok Ads Manager, identify your advertising objectives. Whether it’s driving traffic, maximizing ad impressions, or collecting leads, setting a clear goal is the first step on the path to success.
After which, measure the performance of your creative assets. Experiment and learn what works best to keep viewers engaged and coming back for more.
After which, measure the performance of your creative assets. Experiment and learn what works best to keep viewers engaged and coming back for more.
In the first week, Mercia focused on building her follower base and establishing credibility within her niche. Setting measurable goals allowed her to track progress and adjust strategies to boost engagement and growth.
In the first week, Mercia focused on building her follower base and establishing credibility within her niche. Setting measurable goals allowed her to track progress and adjust strategies to boost engagement and growth.
2. Relevance to Target Audience
The more TikTok ads resonate with the target audience, the more likely they'll engage and click through. Tailor your ads to match audience interests —whether it's using trending sounds or hopping on viral challenges. On TikTok, authenticity and relatability win every time. So, keep it real and keep it relevant.
2. Relevance to Target Audience
The more TikTok ads resonate with the target audience, the more likely they'll engage and click through. Tailor your ads to match audience interests —whether it's using trending sounds or hopping on viral challenges. On TikTok, authenticity and relatability win every time. So, keep it real and keep it relevant.
After years of engaging with a specific demographic, Michelle gained a deep understanding of her audience. This allowed her to refine her content strategy and train TikTok’s algorithm to more precisely target and deliver her content to the right audience.
Jenn nailed it by picking a strong niche and a lucrative, highly engaging offer. She targeted the “make money online” niche, providing value without requiring any monetary commitment. This made it an easy sell and a hit with her followers.
Mercia researched popular niches and identified products that matched her audience's interests. After choosing the health and fitness niche, she created a TikTok account with a catchy username and an appealing profile.
After years of engaging with a specific demographic, Michelle gained a deep understanding of her audience. This allowed her to refine her content strategy and train TikTok’s algorithm to more precisely target and deliver her content to the right audience.
Jenn nailed it by picking a strong niche and a lucrative, highly engaging offer. She targeted the “make money online” niche, providing value without requiring any monetary commitment. This made it an easy sell and a hit with her followers.
Mercia researched popular niches and identified products that matched her audience's interests. After choosing the health and fitness niche, she created a TikTok account with a catchy username and an appealing profile.
3. Stay Aware of TikTok Trends and Subcultures
From popular dances to the hottest sounds and filters, TikTok is all about trends and user-generated content (UGC). Keep your content fresh and relatable - regularly check what's popular on the platform and adapt your ad creatives accordingly. Use hashtags to appeal to the TikTok algorithm and reach new audiences.
3. Stay Aware of TikTok Trends and Subcultures
From popular dances to the hottest sounds and filters, TikTok is all about trends and user-generated content (UGC). Keep your content fresh and relatable - regularly check what's popular on the platform and adapt your ad creatives accordingly. Use hashtags to appeal to the TikTok algorithm and reach new audiences.
PRO TIP: Check out TikTok’s Creative Center to discover trending TikTok hashtags.
4. Optimize for Full-Screen Vertical Viewing
TikTok feeds are designed for vertical videos, which receive 40% more impressions than other formats. Ensure your ads are optimized for this viewing style to capture user attention effectively.
4. Optimize for Full-Screen Vertical Viewing
TikTok feeds are designed for vertical videos, which receive 40% more impressions than other formats. Ensure your ads are optimized for this viewing style to capture user attention effectively.
5. Incorporate Visual Variety
Engage viewers with a mix of visuals. Incorporating B-roll footage and video transitions can boost your impressions by over 33%.
In fact, 99% of top-performing e-commerce videos on TikTok use multiple video settings and angles to keep viewers engaged and scrolling.
In fact, 99% of top-performing e-commerce videos on TikTok use multiple video settings and angles to keep viewers engaged and scrolling.
5. Incorporate Visual Variety
Engage viewers with a mix of visuals. Incorporating B-roll footage and video transitions can boost your impressions by over 33%.
In fact, 99% of top-performing e-commerce videos on TikTok use multiple video settings and angles to keep viewers engaged and scrolling.
In fact, 99% of top-performing e-commerce videos on TikTok use multiple video settings and angles to keep viewers engaged and scrolling.
6. Create Short and Sweet Videos
With TikTok videos, less is more. Given today’s shorter attention spans, aim to keep your TikTok Ads around 30 seconds long.
Viewers need to be hooked immediately – if not, they’re going to swipe in search of their next dopamine rush.
Viewers need to be hooked immediately – if not, they’re going to swipe in search of their next dopamine rush.
6. Create Short and Sweet Videos
With TikTok videos, less is more. Given today’s shorter attention spans, aim to keep your TikTok Ads around 30 seconds long.
Viewers need to be hooked immediately – if not, they’re going to swipe in search of their next dopamine rush.
Viewers need to be hooked immediately – if not, they’re going to swipe in search of their next dopamine rush.
- HookStart strong with a 3-6 second attention-grabbing hook tailored to your audience’s interests.1
- Key MessageThen, smoothly transition into your key message—clearly conveying your product’s selling points.2
- CTAA strong call-to-action at the end encourages viewers to take the next step.3
- HookStart strong with a 3-6 second attention-grabbing hook tailored to your audience’s interests.1
- Key MessageThen, smoothly transition into your key message—clearly conveying your product’s selling points.2
- CTAA strong call-to-action at the end encourages viewers to take the next step.3
PRO TIP: Use the Script Generator within the TikTok Creative Center and get inspiration from the TikTok Ad Library to kickstart your narrative.
7. Center Your Brand and CTA
Viewers should have a clear next step in mind after watching your ad. TikTok’s clickable CTAs are an excellent tool to guide viewers toward your desired action, whether it’s visiting a product page or signing up for a newsletter.
7. Center Your Brand and CTA
Viewers should have a clear next step in mind after watching your ad. TikTok’s clickable CTAs are an excellent tool to guide viewers toward your desired action, whether it’s visiting a product page or signing up for a newsletter.
8. Add Captions
Adding captions to support visual and auditory messages allows users to engage with content even when sound is off. Use them to add facts and expand on the video’s narrative, as well as to introduce hashtags and user tags for higher discoverability.
8. Add Captions
Adding captions to support visual and auditory messages allows users to engage with content even when sound is off. Use them to add facts and expand on the video’s narrative, as well as to introduce hashtags and user tags for higher discoverability.
9. Balance Entertainment and Promotion
Entertainment content on TikTok accounts for some 535 billion hashtag views, but ads need to drive sales. The key is balance.
Engage audiences with entertaining elements like how-to guides and interactive videos, then sprinkle in promotional content that soft sells users on the product.
Engage audiences with entertaining elements like how-to guides and interactive videos, then sprinkle in promotional content that soft sells users on the product.
9. Balance Entertainment and Promotion
Entertainment content on TikTok accounts for some 535 billion hashtag views, but ads need to drive sales. The key is balance.
Engage audiences with entertaining elements like how-to guides and interactive videos, then sprinkle in promotional content that soft sells users on the product.
Engage audiences with entertaining elements like how-to guides and interactive videos, then sprinkle in promotional content that soft sells users on the product.
PRO TIP 1: Use the 80/20 rule—80% content and 20% promotion—to highlight product benefits without overwhelming viewers.
PRO TIP 2: Feature one product per video for best results; if showcasing more, limit it to three to keep clarity and interest.
PRO TIP 2: Feature one product per video for best results; if showcasing more, limit it to three to keep clarity and interest.
Michelle highlighted price savings without overtly promoting her product, appealing to cost-conscious shoppers. The urgency in her video captured attention and drove immediate interest.
As Mercia's follower count grew, she skillfully integrated affiliate products into her content, making each promotion feel natural and valuable to her audience.
Michelle highlighted price savings without overtly promoting her product, appealing to cost-conscious shoppers. The urgency in her video captured attention and drove immediate interest.
As Mercia's follower count grew, she skillfully integrated affiliate products into her content, making each promotion feel natural and valuable to her audience.
10. Keep things light-hearted and fun
Content should be fun, engaging, and relatable. When consumers enjoy interacting with a brand, the TikTok algorithm boosts visibility, increasing the chances of gaining followers and achieving the desired action.
10. Keep things light-hearted and fun
Content should be fun, engaging, and relatable. When consumers enjoy interacting with a brand, the TikTok algorithm boosts visibility, increasing the chances of gaining followers and achieving the desired action.
Michelle's casual bathroom video feels like a friendly recommendation rather than a sales pitch. Her relatable post-shower scenario helps viewers envision using the product in their own lives.
Michelle's casual bathroom video feels like a friendly recommendation rather than a sales pitch. Her relatable post-shower scenario helps viewers envision using the product in their own lives.
11. Include catchy sounds
Over 93% of top-performing videos use audio, so stay updated on trending TikTok songs suitable for your TikTok ads. Don't forget to add captions for viewers sneaking a peek at their FYP during quiet time.
11. Include catchy sounds
Over 93% of top-performing videos use audio, so stay updated on trending TikTok songs suitable for your TikTok ads. Don't forget to add captions for viewers sneaking a peek at their FYP during quiet time.
PRO TIP: Explore the Commercial Music Library in TikTok’s Creative Centre.
12. Promote Affiliate Links Effectively
12. Promote Affiliate Links Effectively
12.1 Highlight Products Creatively
Keep up with trends, reveal products creatively, and integrate them naturally into video content to encourage purchases through your affiliate link. Mention links subtly without being too salesy.
12.1 Highlight Products Creatively
Keep up with trends, reveal products creatively, and integrate them naturally into video content to encourage purchases through your affiliate link. Mention links subtly without being too salesy.
PRO TIP: Use tutorials, storytelling, and facts when highlighting benefits to make products memorable.
Mercia shared informative content like health tips and workouts, integrating affiliate products seamlessly through storytelling and authentic personal experiences to build trust with her audience.
Mercia shared informative content like health tips and workouts, integrating affiliate products seamlessly through storytelling and authentic personal experiences to build trust with her audience.
12.2 Optimize Video Descriptions
Create engaging descriptions with a clear call-to-action (CTA). Integrate affiliate links naturally without sounding promotional.
Descriptions should incorporate humor that matches your content's tone, evoke emotions, present facts, and tell a compelling story.
Descriptions should incorporate humor that matches your content's tone, evoke emotions, present facts, and tell a compelling story.
12.2 Optimize Video Descriptions
Create engaging descriptions with a clear call-to-action (CTA). Integrate affiliate links naturally without sounding promotional.
Descriptions should incorporate humor that matches your content's tone, evoke emotions, present facts, and tell a compelling story.
Descriptions should incorporate humor that matches your content's tone, evoke emotions, present facts, and tell a compelling story.
PRO TIP: Place important information in the first 65-70 characters of your description, as this part is fully visible before users click "more."
12.3 Use Engaging CTAs
Encourage action with clear CTAs in video descriptions or verbally. Make them compelling to drive traffic to your affiliate link.
12.3 Use Engaging CTAs
Encourage action with clear CTAs in video descriptions or verbally. Make them compelling to drive traffic to your affiliate link.
PRO TIP: Ensure that the landing page users are directed to after clicking the CTA aligns with your ad's key elements for a seamless user experience.
13. Engage in Creative Testing
Continual testing of creative approaches is essential for optimizing ads and maximizing profits. Experiment with content styles, posting times, production techniques, and soundtracks to find what resonates best with your audience.
13. Engage in Creative Testing
Continual testing of creative approaches is essential for optimizing ads and maximizing profits. Experiment with content styles, posting times, production techniques, and soundtracks to find what resonates best with your audience.
PRO TIP: Use TikTok’s Automated Creative Optimization for insights on which creative assets are driving most engagement.
Michelle timed her video release for Black Friday to monetize on high shopping interest during this peak retail period.
Jenn posted two to three TikTok videos daily, even on weekends, by batching content creation to save time and maintain a steady flow of engaging videos.
Mercia tracked ad performance, keeping a close eye on click-through rates, engagement metrics, and earnings. Although initial results were modest, she refined her strategy based on data and noticed improvements in the following days.
Michelle timed her video release for Black Friday to monetize on high shopping interest during this peak retail period.
Jenn posted two to three TikTok videos daily, even on weekends, by batching content creation to save time and maintain a steady flow of engaging videos.
Mercia tracked ad performance, keeping a close eye on click-through rates, engagement metrics, and earnings. Although initial results were modest, she refined her strategy based on data and noticed improvements in the following days.
PRO TIP: Mercia used AI tools to streamline her TikTok Ad strategy, including lead capture, email management, and hosting a professional blog.
PRO TIP: Mercia used AI tools to streamline her TikTok Ad strategy, including lead capture, email management, and hosting a professional blog.
All case study earnings resulted from consistent effort, strategic improvements, and genuine audience value, all while building a loyal follower base.
For those considering TikTok affiliate marketing, dedication and patience are essential to unlocking full earning potential.
Your TikTok ads should feel authentic and entertaining, effectively converting users down the sales funnel.
With these best practices, turning scrolls into sales becomes seamless,
without the hard sell.
JOIN THE TREND - embrace TikTok Ads, unleash your creativity, and reap the benefits of the hottest social media platform right now!
For those considering TikTok affiliate marketing, dedication and patience are essential to unlocking full earning potential.
Your TikTok ads should feel authentic and entertaining, effectively converting users down the sales funnel.
With these best practices, turning scrolls into sales becomes seamless,
without the hard sell.
JOIN THE TREND - embrace TikTok Ads, unleash your creativity, and reap the benefits of the hottest social media platform right now!
By using these strategies, you can achieve impressive results:
By using these strategies, you can achieve impressive results:
- $42K
Case Study 1 Affiliate Earnings
2-month campaign - $424
Case Study 2 Affiliate Earnings
2-week campaign - $300
Case Study 3 Affiliate Earnings
21-day campaign
Reach out to begin your TikTok Ad journey
Uncover more tactics on how to scale and grow your TikTok affiliate marketing presence. Our team of experts are here to help you take your next big step!
Reach out to begin your TikTok Ad journey
or uncover more tactics on how to scale and grow your TikTok affiliate marketing presence. Our team of experts are here to help you take your next big step!
Don't hesitate to reach out :)
Share with us your success stories and get that insider scoop on exactly how we've helped our affiliates leverage these tips.
Don't hesitate to reach out :)
Share with us your success stories and get that insider scoop on exactly how we've helped our affiliates leverage these tips.
Prismique is a launchpad for businesses into affiliate marketing. Put your sales on autopilot and start growing today.